International Master In Multichannel Marketing Management - IM4
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Being exposed to real business cases, interacting with classmates from 12 different countries, learning from inspiring and extremely knowledgeable professors and networking with global customercentric companies are the main takeaways from this experience.
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What I enjoyed the most was studying with people from different countries. The lectures and the professors were brilliant; it was always interactive and connected to the real life. MIP gave me the opportunity to write my project work in cooperation with BMW, which later alowed me to expand my own network.
← | →
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I didn’t imagine I could learn as much as I have done it with MIP. The class was filled of people from fifteen countries, which really gave us a worldwide environment. It’s especially useful for Asian students because most of study modes are western, which is valuable because you discover new things. You should sign up in MIP if you want a challenging experience.
← | →
Master
In Milano (Italy)
Get a solid background to face the challenges of marketing!
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Type
Master
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Location
Milano (Italy)
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Duration
12 Months
The International Master in Multichannel Marketing Management is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability.
This master in marketing matches a solid theoretical background with continuous applications to real business situation also thanks to world-class partners, keeping an international perspective, but also introducing the specificities and the uniqueness of Made in Italy.
Facilities
Location
Start date
Start date
About this course
1. The ability of combining managerial skills and creativity to design and manage the experience in the contacts between a company and its customers.; 2. The ability of combining managerial skills and creativity to interact with the other
functions within a company: R&D, operation, accounting and control, etc.; 3. The ability to explore and exploit the opportunities enabled by ICT and big data in various areas of marketing application such as communication, promotion, distribution,
and analysis.; 4. The ability to develop accountability, to budget and to appraise appropriately various types of marketing actions.; 5. The understanding of the conditions of the international markets, the challenges and the opportunities in the coming years.
Young and brilliant candidates who are willing to face the challenges of marketing in the contemporary age.
Three year bachelor degree in any discipline.
1. MIP and Politecnico di Milano have always been at the forefront of education and research in the field of marketing and the relation between companies and markets. Our Observatories on ICT and business, Mobile Marketing and Services and
Multichannel Marketing, as well as the Laboratory on Multimedia Convergence represent landmarks in the field of multichannel marketing studies and applied research nationally and internationally.
2. MIP's intrinsic orientation towards new technologies of an engineering university as Politecnico permeates the business school's approach.
3. Partnership with Top Companies such as IBM, Nielsen, Rulex and UM.
4. Experiential and innovative approach.
The Recruitment Team will get in touch with the candidates. The candidates are invited to send the CV.
Reviews
-
Being exposed to real business cases, interacting with classmates from 12 different countries, learning from inspiring and extremely knowledgeable professors and networking with global customercentric companies are the main takeaways from this experience.
← | →
-
What I enjoyed the most was studying with people from different countries. The lectures and the professors were brilliant; it was always interactive and connected to the real life. MIP gave me the opportunity to write my project work in cooperation with BMW, which later alowed me to expand my own network.
← | →
-
I didn’t imagine I could learn as much as I have done it with MIP. The class was filled of people from fifteen countries, which really gave us a worldwide environment. It’s especially useful for Asian students because most of study modes are western, which is valuable because you discover new things. You should sign up in MIP if you want a challenging experience.
← | →
Course rating
Recommended
Centre rating
William Funck
Martina Stephanie Stöcklmeyer
Tongfang Hao
Stevek
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 6 years
Subjects
- Marketing
- Marketing Management
- Digital Marketing
- International
- Communication Training
- Marketing Tools
- Marketers
- Multichannel marketing
- Customer Retention Strategy
- Brand Strategy
Course programme
>> Understanding a market and the customers
>> Developing marketing strategy
>> Planning marketing operations
>> Managing brand strategy
ADVANCED MARKETING - MARKETING IN AN INTERCONNECTED WORLD
>> Multichannel marketing: the co-existence of traditional and digital marketing channels
>> Marketing decisions and marketing activities leveraging Big Data and advanced analytic tools
>> Marketing communication through different media, technologies and creative techniques
>> Creativity and innovation for marketing
EXPERIENCE DESIGN & MARKETING - THE ITALIAN WAY
The Italian Way: taking advantage of being in a country which creates some of the most sought after products in the world, our students have the opportunity to listen to the first-hand experiences from some fascinating Italian brands, deepening your understanding of the business environment of Italy and its peculiar excellence.
ELECTIVE COURSES
With a comprehensive understanding of various aspects of marketing, towards the end of the programme, you will have the
opportunity to deepen your knowledge and to concentrate your training in particular fields.
METHODOLOGICAL PROGRAMME
Research and analytical skills enable you to generate and/or evaluate ideas in a scientific approach, which could be applied in all
areas of marketing actions. These methodological skills also enable you to react to the changes business environment.
ACTIVITIES
Business game: through a simulation established on a vast database of real businesses, the students will practice the fresh knowledge of marketing strategy and marketing decisions in a realistic setting in the business game.
Digital marketing game: through a simulation, you will interact with several digital marketing programmes in a realistic setting. You will practice the operational details of digital marketing and gain hands-on experience of exploiting the data generated in the digital environment to plan marketing activities.
SUPPORTING PROGRAMME
Management Basics: marketing does not stand alone in management which consists of different, interlocked functions. A qualified marketer requires basic knowledge in multiple disciplines. In this module, basic knowledges in various disciplines in management will be introduced, such as Economics, Organization, Financial accounting, Relevant research and analytical skills.
Soft Skill Courses.
International Master In Multichannel Marketing Management - IM4