International Media and Management MSc

Master

In Bangor

£ 11,750 VAT inc.

Description

  • Type

    Master

  • Location

    Bangor (Wales)

  • Start date

    September

The creative industries play a vital role in economic growth worldwide, accounting for some 7% of gross domestic product across Europe, over 11% in the US and up to 17 20% elsewhere. This phenomenal rate of growth provides excellent opportunities for individuals with the skills and background to take up executive roles within the sector. Bringing together three outstanding Schools at Bangor University (Business; Law; Creative Studies and Media), the MSc International Media Management will provide you with the intellectual development and training to develop a senior management career in this area. On this degree you will study topics such as Strategic Management, Marketing Strategy, Finance for Managers, Organisations and People, Intellectual Property, Comparative Corporate Law, Labour Law, International Law, Research Methods and Creative Industries. You will also undertake a media focused dissertation designed to investigate and interrogate theory and practice in the creative economies locally and/or globally.

Facilities

Location

Start date

Bangor (Gwynedd)
See map
LL57 2DG

Start date

SeptemberEnrolment now open

About this course


The course aims to enable understudies to: Demonstrate basic understanding, critical awareness and knowledge of concepts of marketing.

Appreciate the wide ranging applications in which marketing applies and the adjustments required.

Aanalyse specific situations and propose appropriate marketing strategies.

Evaluate the challenges of implementing effective strategies.


Through its unique spread of modules in creative industries, business and law, this vocationally oriented MSc prepares you for a senior management career in the creative economies. The programme as a whole will also prepare you for PhD or MPhil level postgraduate study. The School actively seeks to put students in contact with relevant industry bodies and organises a variety of professional workshops and competitions, e.g. through the Enterprise by Design scheme.

IELTS score of 6.5 (no component below 6.0, written component of no less than 6.5) or equivalent
Pearson PTE: a score of 62 (with no element lower than 58)
Cambridge English Test – Advanced: 176 (with no element lower than 169)

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Reviews

Subjects

  • IT Law
  • Intellectual Property Law
  • Intellectual Property
  • Management
  • IT
  • Marketing
  • Marketing Strategy
  • International
  • Law
  • Property
  • Media
  • IT Development
  • IT Management
  • Skills and Training
  • Creative Industries
  • Organisations and People
  • Masters Dissertation
  • International Media

Course programme

Compulsory Modules: Organisations and People: This modules provides an integrated analysis of management, organisations and people, developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts. Intellectual Property Law: This module equips you with an understanding of the fundamentals of intellectual property law, the definition and scope of copyright; the authorship, ownership, duration and qualification for copyright protection; infringement of copyright and the defences to an infringement action. Marketing Strategy: This module introduces you to the ‘fundamentals’ of marketing, by illustrating strategies in a wide range of situations, and covering the various schools of thought in marketing, together with relevant analytical models and management practices. Creative Industries: In this module, you will analyse the development of the creative industries globally. There will be a particular emphasis on the media, and the relevant social, economic and political contexts of the main developments within these industries will also be considered. Research Methods: This module equips you with an understanding and critical overview of key methodological issues associated with various types of research in the Media, Cultural and Creative Industries, in preparation for the dissertation. Masters Dissertation: The dissertation provides you with the opportunity to work with a specialist supervisor in the production of an extended piece of writing. The work will, of necessity, go through a number of stages, and the supervisor will support you in the effective revision of your work. As well as developing high levels skills in research and presentation, students will also develop important skills of self management.

International Media and Management MSc

£ 11,750 VAT inc.