International Tourism and Hospitality Management MSc / Top-up

Modules

• Critical issues in tourism and hospitality industry
  The module explores and analyses current policy issues in the tourism and hospitality sector as well as how these are interpreted by various stakeholders, how these stakeholders develop their policy preferences on these issues and how they deal with opposition and collaborations to further their goals.
  The module will relate mostly to policy-making theory, but will also investigate the often chaotic and complex nature of the tourism and hospitality sector and what impacts this has on trying to set out a clear and unambiguous policy arena within which the industry and resources it depends upon can flourish.
• City marketing
  Cities, be they historic, seaside, regional or capital, are the power houses of the tourism and hospitality industry. They shape and are shaped by tourism and hospitality which has become a major economic driver and re-imaging agent of city governance agencies as they seek to re-invent their themselves in the new global order. This module seeks to explain the role of tourism and hospitality and the visitor economy in the modern city and to critically analyse this in relation to a number of theoretical perspectives. The module will equip you with a critical understanding of broader perspectives required to manage and market tourism in the modern city and inform city marketing strategies.
• Cross-cultural management
  This module examines concepts of culture and its multifaceted impacts on managerial behaviour in the tourism and hospitality industry. It reviews situations and issues that managers have to meet and resolve when working internationally. This module brings together knowledge, understanding, different interpretations and critical analysis of the contexts and issues relating to cross-cultural management.
• Business and management strategy
  The module integrates the learning of management and enterprise theory with the practical processes of developing a business idea to the point of the completion of a business plan aimed to attract the financial backing.The module will cover theories of corporate strategy and strategic choice, human resource development, enterprise and business planning.
• Marketing strategy
• Professional leadership

Optional placement year

Choose from the following options:

• Dissertation
  The relevance of the final year project is to give you the opportunity to undertake a piece of primary research and analysis and to enable them to manage your own learning under the guidance of a tutor. You'll choose your own topic, which should show originality and should offer a worthwhile contribution to the existing 'body of knowledge'. The module is double weighted and will be supported by a taught research methods programme that will incorporate the elements crucial for the completion of an in depth research project.
• Extended management report

Part-time = two modules a year for three years then dissertation in Year 4; or four modules in Year 1 then two modules plus the dissertation in Year 2, with dissertation extending into Year 3.