International Tourism Management (Mandarin) BA Honours

Course content

What will you study on the BA International Tourism Management (Mandarin)?

Your studies will be focused on tourism's impacts and wider significance in a dynamic and changing world, and throughout the course you will develop an understanding of the academic and applied aspects of international tourism. You will graduate, armed with an understanding of the characteristics of tourists, including tourist demand, demand trends and tourist behaviour, as well as the products and structure of the industry and the business environment in which it operates.

You will take Mandarin language classes in Year 1, 2 and final year, and you will advance your studies to include business communications in Mandarin.

What will you gain?

You will graduate with the confidence to examine, critique and evaluate various impacts of tourism upon economies, communities and the environment and how these impacts can be effectively managed.

You will also develop key transferable skills including analytical thinking and problem solving along with the ability to work effectively in teams, and be able to present and communicate business management ideas with confidence.

Modules

This module aims to introduce the essential everyday conversations, simple vocabulary and sentence structure (speaking and listening) of Mandarin. It aims to form basic skills in listening to and speaking Mandarin and develop students’ understanding of contemporary China’s society and culture.

This module aims to introduce the basics Chinese language with simplified characters as used in Modern China. All of four skills (speaking, listening, reading and writing) are practised in every lesson, and especially the emphasis is on reading and writing, for non-native speakers of learning Chinese. It is expected that students are able to recognise 500 words and to hand-write 150 characters, as well as composing a short dialogue in 80-100 words on a given topic.

This module aims to provide students with space to explore the social context of tourism and to learn to think as social scientists. That entails developing their skills in reading, critical thinking, and in written and verbal communication. We start with where students find themselves, and by encouraging them to work in ever-widening circles we hope that they will discover the complexity of what appear to be relatively simple issues.

The module aims to provide an introduction to the key sectors that are integral to the tourism business, whilst exploring the dynamic relationships between them. It also acquaints the students with significant stakeholders at both organisational and industry levels. Through creating an awareness of relevant industry trends and happenings, the module provides an overview of the opportunities and challenges, along with focus on vital skills and competencies needed by students starting a career in the tourism industry.

This module aims to build upon and extend students’ ability to listen, speak, read and write Mandarin Chinese in tourism and business contexts, and to promote an understanding of Chinese culture in general. Students will be able to conduct business communications in order to employ relevant specialised vocabularies and underlying cultural assumptions.

This module aims to build upon and integrate students’ four language skills, including listen, speak, read and write Mandarin Chinese in relate to Chinese culture. Students will be able to apply relevant vocabularies, conversations and underlying cultural assumptions in tourism and business contexts.

This module aims to provide students with space to explore the social context of tourism and to learn to think as social scientists. That entails developing their skills in reading, critical thinking, and in written and verbal communication. We start with where students find themselves, and by encouraging them to work in ever-widening circles we hope that they will discover the complexity of what appear to be relatively simple issues.

This module aims to provide students with an understanding of key economic concepts, theories and skills necessary to evaluate the economic impact of tourism. It enables students to employ a data-driven approach to the evaluation of resources and opportunities in tourism as tourism professionals. The fieldwork will introduce basic research skills and also allow students to link theory to practice.

The module aims to provide an introduction to the key sectors that are integral to the tourism business, whilst exploring the dynamic relationships between them. It also acquaints the students with significant stakeholders at both organisational and industry levels. Through creating an awareness of relevant industry trends and happenings, the module provides an overview of the opportunities and challenges, along with focus on vital skills and competencies needed by students starting a career in the tourism industry.

This module aims to build upon and extend students’ ability to listen, speak, read and write Mandarin Chinese in tourism and business contexts, and to promote an understanding of Chinese culture in general. Students will be able to conduct business communications in order to employ relevant specialised vocabularies and underlying cultural assumptions.

This module aims to build upon and integrate students’ four language skills, including listen, speak, read and write Mandarin Chinese in relate to Chinese culture. Students will be able to apply relevant vocabularies, conversations and underlying cultural assumptions in tourism and business contexts.

This module aims to examine theories and practices of tourism management. It analyses critically the challenges faced by the tourism industry in the context of contemporary management functions and tourist/visitor behaviour which is a fundamental part of the module content. This module also assists students in developing professional and entrepreneurial skills in this dynamic industry such as creativity, communication, problem-solving, teamwork, project management, research and logical reasoning through planning and developing a bespoke tour itinerary guided by consumer behaviour theories.

This module aims to develop critical awareness of a range of quantitative and qualitative research methodologies and techniques relevant to academic investigation of tourism industry issues. It will also develop students’ ability to relate theory to real world case study material, making clear the links between theory, method and data. Specific attention will be paid to exploration of key research methods and techniques and their applicability to a range of tourism-related research contexts. Changes in approach, especially the rise of qualitative approaches and techniques, will be considered. The module will also seek to promote students’ ability to think critically –or critique –existing research.

This module aims to develop abilities of students to independently conduct theoretically informed, ethically-rigorous primary data collection in a mature, international tourism destination. Students will be challenged to systematically analyse the data sets that derive from these collection processes, and to synthesise such findings with relevant secondary source material. Furthermore, students will need to clearly communicate the findings generated via the above processes by way of a creative group presentation, and a written experiential learning narrative (ELN) that conforms to professional, academic standards.

The module aims to enable students with little or no previous knowledge of these languages to acquire basic language skills (speaking, listening, reading and writing) so as to be able to communicate at a basic level on everyday situations.

This module aims to generate critically informed understanding of the relationships between the tourism industry and key public passenger transport modes (including aviation, rail, coach and bus systems). The current standing of these modes -in terms of public –private relations, industry funding and management arrangements, and demand trends -will be situated within their recent historical context. The module will also directly address sustainability issues, and afford a strong focus to practical considerations relevant to securing employment in these sectors.

The module aims to provide students with an understanding of tourism enterprise and the significance of the small businesses, which dominate the tourism sector. Enterprise-related concepts such as entrepreneurship, innovation and creativity will be analysed. Revenue management theory and practice as well as the impact it has on tourism and hospitality businesses and customers is also a major component of this module. Students will gain the knowledge and skills required to make appropriate management decisions for sustainable financial success.

This module examines the shift in the last decades in the world economy that has given rise to the emerging economies (China and Latin America) phenomenon, and how the contexts it generates, impact businesses and tourism in them. Furthermore, the module examines the thriving relationship between China and Latin America that has been developing for the last decades and analyses the mutual impact for businesses and tourism on both sides.

This module aims to review, consolidate and further enhance students’existing language skills (speaking, listening, reading and writing) of Mandarin in business and tourism contexts so that they can function more comfortably and confidently in modern China. It is also intended to help students to access macro and micro Chinese economic situations and specific business,culture and society through a selection of case studies.

This module aims to review, consolidate and further enhance students’ existing language skills (speaking, listening, reading and writing) of Mandarin in business and tourism contexts so that they can function more comfortably and confidently in modern China. It is also intended to help students to analyse specific tourism,business culture and modern China’s society through a selection of case studies.

This module aims to examine theories and practices of tourism management. It analyses critically the challenges faced by the tourism industry in the context of contemporary management functions and tourist/visitor behaviour which is a fundamental part of the module content sp; The module not only promotes creative thinking and problem solving skills but also develops students’ abilities to create branding solutions and a coherent plan in selected social media platforms.