International Tourism MBA

• Equips students with the specialist management skills required in this dynamic industry
• This programme includes a field trip to a national or international tourism destination
• Gain practical skills in tourism impact assessment and meet with industry practitioners
• Ideally suited for those already working in the industry seeking to build their career prospects
• Offers a clear opportunity for graduates with a minimum of two years working experience in any sector, who aspire to work in the tourism industry

This programme is suited to graduates seeking career development and opportunities at management level. Possible sectors for employment include travel, visitor attractions, tourist marketing and consultancy, educational institutions and national and regional tourist boards. Students who enrol on MBA International Tourism will benefit from general training in core business management. This includes a focus on tourism, covering contemporary issues in the sector such as sustainable tourism and strategic management for the tourism industry.

The modules of this course provide specialist training in the practical skills of destination management and tourism impact assessment, competitive strategic analysis for tourism businesses and include an evaluative study trip to a tourism destination.

On the successful completion of the programme, students will have knowledge and competencies in:

• Strategic management in tourism for both the private and public sectors
• Tourism destination management and marketing
• Tourism impact assessment and monitoring
• Sustainable tourism development and management
• Tourism Planning and Policy Development
• Enterprise and business management for the tourism sector
• The use of new technologies and their application to tourism operations

Programme Structure

Semester 1

• Financial Analysis and Decision Making
• Human Resource Management
• Marketing Management
• Economic Environment of Business

Semester 2

• Strategic Management
• Strategic Tourism Management
• Principles of Sustainable
• Tourism Management
• Tourism, Culture and Society

Semester 3

• Research Methods
• Dissertation or Company Internship and Report