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Hemsley Fraser

Introducing Public Relations in London


Hemsley Fraser

Classes - Course

Duration

2 Days

Suitability

Newcomers to public relations or communications, both recently appointed junior staff and more exper... see moreienced executives transferring from other functions. No prior knowledge of PR is required.

£755 + VAT

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Introducing Public Relations in London summary

Type Course Duration 2 Days
Method / place Contact course provider Classes
Suitability Newcomers to public relations or communications, both recently appointed junior staff and more experienced executives transferring from other functions. No prior knowledge of PR is required.
Course objectives Getting started in public relations? Involved in PR already but need a good grounding in key elements of the PR mix? Then this popular and well-tested course will give you a thorough grounding in PR - in just two days!
Price £755 + VAT

Enquire about how to enrol, venues and availability...

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Introducing Public Relations in London details

  • Introducing Public Relations
Overview

Course duration: 2 days.

Getting started in public relations? Involved in PR already but need a good grounding in key elements of the PR mix? Then this popular and well-tested course will give you a thorough grounding in PR - in just two days!

Is it right for me?

Newcomers to public relations or communications, both recently appointed junior staff and more experienced executives transferring from other functions. No prior knowledge of PR is required.

What will I learn?

By the end of this practical two-day course you will:
  • Learn the key theories behind PR practice


  • Understand how PR fits in with marketing communication and advertising


  • Know the different uses for PR


  • Know how to distinguish audiences and their needs


  • Know the PR tools that are most effective and why


  • Increase your knowledge of media relations and getting coverage


  • Get lots of tips and examples from a top PR practitioner


What will it cover?

Background to Professional PR Practice
  • Fundamentals of current PR practice, theory and techniques from third party endorsement to how consultancies work


  • Description of media relations, corporate and marketing communications


The PR Communications Mix
  • Integrated communication - what is it?


  • Comparisons with marketing and advertising


  • Communication and PR theory


PR Techniques, Skills and Framework
  • Who uses PR and why


  • The various skills of PR


  • Media relations, news and PR writing


  • PR methodologies and activities


  • Introduction to PR planning and evaluation


  • PR associations, education and training schemes


Training Method:

There will be participation by the delegates and some assignments to try out new skills in a course that is largely seminar style.

Further courses to consider

CSE-WBR: Writing Better Releases

CSE - RGE: Running a Great PR Event

CSE-RPR: Running PR Campaigns
see the full course programme

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On Hemsley Fraser

  • Provider description
  • Hemsley Fraser is a global innovator and leader in learning and people development. We have the confidence to guarantee the success of our work and help organisations and people to succeed and improve through our innovative and robust learning solutions.With a strong UK, European and North American presence and a global network of over 400 professionals, we bring a comprehensive range of people and organisational development capabilities to clients.In an increasingly competitive environment where your people are often the key differentiator, you need to think beyond the norm and continually raise the level of talent and skills in the organisation. Hemsley Fraser provides learning and development solutions that help clients to become higher-performing organisations.We develop learning solutions which: * Help Airbus to build planes more efficiently at the forefront of technological innovation and the customer experience. * Enable Norwich Union Life to deliver higher levels of customer satisfaction. * Ensure that MBDA has an organisation wide learning programme, delivered with measurable effectiveness and efficiency and which directly supports its strategy as a global player in its market. * Creates a large scale management capability to enable Royal Bank of Scotland Group to deliver operational and customer excellence, as one of the largest banking groups in the world. * Distinguish West Bromwich Building Society as an award winning high performer in its sector, which has been achieved through the commitment of its people.Our ability to think beyond learning distinguishes our approach and capability to make breakthrough performance a reality.

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