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Introduction to Advertising Training Course
Course
Online
Description
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Type
Course
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Methodology
Online
This one day course is designed for anyone who wants to manage and/or produce their own advertising effectively or is new to a marketing function and needs to understand how advertising works
About this course
None
Reviews
Subjects
- Marketing
- Advertising
Course programme
- What advertising can and can’t do
- Setting advertising objectives, identifying the right audience and structuring an appropriate campaign plan
- Advantages and disadvantages of a range of traditional and ambient media
- Using a rate card and booking space
- How to brief a creative and other suppliers
- How advertising agencies work; typical structure and key roles
- The key elements of an advertisement; headlines, body copy, straplines
- What makes messages effective; using features, advantages and benefits; positioning; the principles of AIDA
- Using a response mechanism
- Other useful tools and techniques
Additional information
Introduction to Advertising Training Course