Introduction to Advertising Training Course

Nobleprog Limited

Course

In City Of London

Price on request

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Description

  • Type

    Course

  • Location

    City of london

This one day course is designed for anyone who wants to manage and/or produce their own advertising effectively or is new to a marketing function and needs to understand how advertising works

Facilities

Location

Start date

City Of London (London)
See map
Token House, 11-12 Tokenhouse Yard, EC2R 7AS

Start date

On request

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Subjects

  • Benefits
  • Works
  • Marketing
  • Advertising

Course programme

  • What advertising can and can’t do
  • Setting advertising objectives, identifying the right audience and structuring an appropriate campaign plan
  • Advantages and disadvantages of a range of traditional and ambient media
  • Using a rate card and booking space
  • How to brief a creative and other suppliers
  • How advertising agencies work; typical structure and key roles
  • The key elements of an advertisement; headlines, body copy, straplines
  • What makes messages effective; using features, advantages and benefits; positioning; the principles of AIDA
  • Using a response mechanism
  • Other useful tools and techniques

See related categories

Introduction to Advertising Training Course

Price on request

The best Literature courses

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