Introduction to Affiliate Marketing
Short course
In London
Description
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Type
Short course
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Location
London
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Duration
1 Day
The course is designed as an introduction to affiliate marketing for marketers and other business professionals who want to achieve a working understanding of this online sales channel. It aims to deliver a complete overview of launching, developing and maintaining an affiliate programme as well as how affiliate marketing fits with other online activities. Suitable for: Those with marketing responsibility for their organisation's website. Those who are looking to move into online operations and marketing. Those who are considering launching an affiliate scheme
Facilities
Location
Start date
Start date
About this course
Awareness of and/or responsibility for e-commerce within an organisation
Reviews
Teachers and trainers (2)
Bruce Clayton
Trainer
Red Barrington
Trainer
Course programme
A 1-day training course is an ideal way to either kick start your marketing training or supplement your current learning programme with specific marketing skills and knowledge. With our extensive range of short marketing courses, whether you are looking to move up the career ladder or to increase your understanding of your current role, an Oxford College of Marketing short marketing course may be the answer!
Our 1-day marketing courses are designed to be as interactive as possible, using real life examples ensuring that learning is practical and yet fun. Our network of professional trainers and specialist practitioners offer a great opportunity to learn key marketing skills in a lively and supportive atmosphere.
Don't forget, all 1-day training courses qualify for 6 hours CPD.
Well-managed affiliate programmes can offer double-digit increases in sales. This course shows the strategies, techniques and tricks to achieve this level of contribution and take it further through refining your existing affiliate programme.
Course Overview- Generate a better working understanding of this growing online sales channel
- Provide the necessary strategies to launch, develop and maintain a successful affiliate marketing programme
- Show how affiliate marketing can work and complement your other online activities
After attending this course you will:
- Be able to evaluate the suitability of your company’s products or services for an affiliate programme
- Decide upon and advocate affiliate marketing
- Evaluate and select the most appropriate network
- Formulate a commercial policy
- Evaluate and advise on site design for affiliate marketing
- Plan a communication strategy
- Launch an affiliate programme
- Devise and implement an affiliate recruitment plan
- Monitor and evaluate results
- Devise and implement growth and maintenance strategy
- What is affiliate marketing?
- How Does Affiliate Marketing Work?
- Is my product / service / site right for Affiliate Marketing?
- Is my site right for Affiliate Marketing?
- Getting Started in Affiliate Marketing
- Launch Strategy
- Recruitment Strategy
- Maintenance Strategy
- Growth Strategy
Additional information
Introduction to Affiliate Marketing