Introduction to Arts Marketing
Short course
In
Description
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Type
Short course
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Duration
1 Day
By the end of the course, participants will be able to: Understand the principles behind 'marketing' and such concepts as product and segmentation; and the stages in building an effective marketing plan. Identify the 'unique selling points' of a business proposition. Understand the value of research. Identify the characteristics of a target audience and understand the variety of ways the target audience will gather information before a 'purchase'. Review their use of marketing tools and target their resources more effectively. Deal with marketing issues with more confidence. Suitable for people who develop a marketing plan, develop a campaign plan, deal with marketing issues with increased confidence, know how to gain a greater understanding of your market.
Reviews
Course programme
Course Outcome:
By the end of the course, participants will be able to:
- Understand the principles behind ‘marketing' and such concepts as product and segmentation; and the stages in building an effective marketing plan.
- Identify the ‘unique selling points' of a business proposition.
- Understand the value of research.
- Identify the characteristics of a target audience and understand the variety of ways the target audience will gather information before a ‘purchase'.
- Review their use of marketing tools and target their resources more effectively.
- Deal with marketing issues with more confidence.
Approach:
What marketing means to your organisation
clarifying objectives
SWOT analysis
understanding the product
understanding the market
market research
market segmentation
audience development
the marketing mix
marketing tools
costed action plans
monitoring and control
Additional information
Introduction to Arts Marketing