Introduction to Digital Marketing

The Chartered Institute of Marketing

Short course

In Birmingham, Maidenhead and Manchester

£ 550 + VAT

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Description

  • Type

    Short course

  • Level

    Beginner

You will develop a better understanding of the alternative digital marketing tools and techniques available as well as their appropriate use and measurement. You will develop a more strategic and professional approach to your digital marketing endeavours with a view to optimising your customers' interactive experience. Suitable for: This workshop is designed for people/ organisations who want to get a better understanding of the key digital marketing tools and techniques with a view to improving their digital marketing.

Facilities

Location

Start date

Birmingham (West Midlands)
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Start date

On request
Maidenhead (Berkshire)
Moor Hall, Cookham, Maidenhead, Berks, SL6 9QH

Start date

On request
Manchester (Greater Manchester)
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Start date

On request

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Reviews

Course programme

Course review:

Every marketer needs to understand how to exploit digital marketing tools and techniques in order to improve their customer value proposition and overall competitiveness. That means designing an accessible, usable and value adding website and using a range of interrelated digital marketing facilities to drive traffic, conversion, engagement and referrals.

Course content

  • Definition of ‘Digital marketing’ including brief history and timeline.
  • Some key digital marketing opportunities and challenges.
  • The characteristics of successful digital brands including NFP.
  • Review of the key tools and techniques.
  • Building your digital marketing profile (30+ tools and techniques).
  • Developing an integrated digital marketing plan.
  • Acquisition and relationship strategies within current regulatory environment.
  • Digital metrics and analytics to help you improve your digital marketing efficiency, effectiveness and ROI.

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Introduction to Digital Marketing

£ 550 + VAT

The best Internet Marketing courses

See all

See all