Introduction to Marketing Management (Byte Size Skills Course)

Course

In Bude

£ 69 + VAT

Description

  • Type

    Course

  • Location

    Bude

Introduction to Marketing Management Course Marketing has a key functional role as the only part of the organisation which has proactive contact with customers; it is the bridge to the customer and the consumer. This is the aspect of marketing which most people recognise, and which can be thought to be marketing's sole role. But unless marketers take an active part at corporate level it is unlikely that the organisation as a whole will have a customer focus. A major role for marketing management is therefore to encourage and reinforce a marketing orientation that permeates every sector of the organisation. At corporate level any organisation has a relationship with its environment - the need to manage this relationship should be obvious, but unfortunately this realisation only came to many British firms in the take-over battles of the 1970s when they found that although their brands might be well known the organisation itself was not. Corporate managers quickly came to realise the need to use marketing's core skills to market the organisation as well as its products. After participating in this course, you should be able to: determine the role and effectiveness of marketing in given circumstances identify the key stages in the corporate planning process establish management objectives use key marketing terms correctly

Facilities

Location

Start date

Bude (Cornwall)
Stonebridge House, Ocean View Road, EX23 8ST

Start date

On request

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Subjects

  • Marketing
  • Management
  • IT
  • Marketing Management
  • IT Management
  • Skills and Training

Course programme

Syllabus

Introduction


Objectives

Section 1: Management

The role of managers

Corporate v Functional Management

Section 2: Marketing

Towards a definition

Customers and consumers

Wants and needs

Marketing as a bridge

Section 3: Marketing in Management

Managing change

Policies, strategies, tactics and controls

Objectives

Corporate marketing

Specialised training

Section 4: Functional Marketing

Marketing's mixes

Planning

Marketing research

Summary

Tutor-marked Question Paper

Sample Course Materials

Please click on the logo below to view a few sample pages of the course materials we provide. Whilst this is only a few sample pages, we do hope that it will give you some idea of the quality of the materials we provide. If you have anymore queries in relation to the course materials, please feel free to contact one of our friendly course advisors who will be more than happy to deal with any queries that you may have.

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Study Hours

This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.

The approximate amount of time required to complete the course is: 20 hrs.

Introduction to Marketing Management (Byte Size Skills Course)

£ 69 + VAT