Introduction to Marketing Management (Byte Size Skills Course)
Course
In Bude
Description
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Type
Course
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Location
Bude
Introduction to Marketing Management Course Marketing has a key functional role as the only part of the organisation which has proactive contact with customers; it is the bridge to the customer and the consumer. This is the aspect of marketing which most people recognise, and which can be thought to be marketing's sole role. But unless marketers take an active part at corporate level it is unlikely that the organisation as a whole will have a customer focus. A major role for marketing management is therefore to encourage and reinforce a marketing orientation that permeates every sector of the organisation. At corporate level any organisation has a relationship with its environment - the need to manage this relationship should be obvious, but unfortunately this realisation only came to many British firms in the take-over battles of the 1970s when they found that although their brands might be well known the organisation itself was not. Corporate managers quickly came to realise the need to use marketing's core skills to market the organisation as well as its products. After participating in this course, you should be able to: determine the role and effectiveness of marketing in given circumstances identify the key stages in the corporate planning process establish management objectives use key marketing terms correctly
Facilities
Location
Start date
Start date
Reviews
Subjects
- Marketing
- Management
- IT
- Marketing Management
- IT Management
- Skills and Training
Course programme
Syllabus
Introduction
Objectives
Section 1: Management
The role of managers
Corporate v Functional Management
Section 2: Marketing
Towards a definition
Customers and consumers
Wants and needs
Marketing as a bridge
Section 3: Marketing in Management
Managing change
Policies, strategies, tactics and controls
Objectives
Corporate marketing
Specialised training
Section 4: Functional Marketing
Marketing's mixes
Planning
Marketing research
Summary
Tutor-marked Question Paper
Sample Course Materials
Please click on the logo below to view a few sample pages of the course materials we provide. Whilst this is only a few sample pages, we do hope that it will give you some idea of the quality of the materials we provide. If you have anymore queries in relation to the course materials, please feel free to contact one of our friendly course advisors who will be more than happy to deal with any queries that you may have.
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Study Hours
This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.
The approximate amount of time required to complete the course is: 20 hrs.
Introduction to Marketing Management (Byte Size Skills Course)