Introduction to Marketing

During this interactive, linked and practical introduction to marketing course, you cover:

Course Overview

You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.

Pre-Assignment Review

To begin, participants will review their pre-assignment in small groups.

Defining Marketing

Next, participants will explore the definition of marketing and other key terms.

Recognising Trends

This session will focus on how to determine whether an idea is a trend or a fad.

Market Research

Participants will learn about primary and secondary research, and the benefits
and drawbacks of both methods.

Strategies for Success

Next, participants will look at 89 marketing strategies and identify what they are
doing and what they could be doing to make their marketing more successful.

Mission Statements

The first half of the workshop will conclude with a discussion on mission
statements.

Brochures

During this session, participants will critique brochures to develop some
guidelines to take back to the office.

Trade Shows

Participants will work in small groups to develop a checklist of activities to do
before, during, and after a trade show.

Developing a Marketing Plan

Next, participants will learn about the four P’s of a good marketing plan. We’ll
also explore how to do a SWOT analysis and how to market on a small budget.

Increasing Business

This session will share a formula for increasing sales with participants.

Saying No to New Business

Participants will read an article and discuss why and when they should say no to a customer.

Advertising

Next, participants will explore some advertising myths.

Networking

To wrap up the day, participants will learn about roadblocks to networking and
remedies.

Workshop Wrap-Up

At the end of the day, students will have an opportunity to ask questions and fill
out an action plan.