Introduction to Marketing: Tools to Set Enterprises Apart - The University of Edinburgh

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Course

Online

Free

Description

  • Type

    Course

  • Methodology

    Online

  • Start date

    Different dates available

Learn practical marketing strategies and tools that enable enterprises to stand out in a competitive marketplace. 

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

None

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This centre's achievements

2017

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 8 years

Subjects

  • Marketing
  • Marketing Tools
  • Business
  • Management
  • Enterprises

Course programme

Want to learn how successful businesses use marketing to increase revenue, share and profitability? In an increasingly competitive market, marketing skills are vital to help organizations stand out, win customers, build loyalty and sustain long term impact and returns. This business and management course will help you understand the role of marketing and introduce you to the latest tools to help create value and competitive advantage for an enterprise. In an exciting age where innovation and new business models are required to stay ahead of competitors, we explore how new players in a market can achieve impact through marketing, providing you with unique insight to even apply within your own business venture. Learn how to build a compelling value proposition, establish presence in a market, and compete effectively against rivals. Learn how marketers use segmentation, targeting, positioning, branding, design, pricing, channels and integrated marketing communications to win against competitors, attract customers and build brand loyalty. No previous knowledge of marketing is needed. All you need is an open-mind and the ability to think creatively.

What you'll learn
  • How marketing creates value
  • How marketing can influence perceptions, purchasing and loyalty
  • How segmentation, targeting and positioning can lead to more effective and profitable marketing
  • How successful brands are developed and sustained
  • How design, pricing, distribution, communication, people, process and physical evidence can be used to build compelling and profitable marketing strategies
  • How to develop digital marketing strategies, particularly through gamification

Additional information

Malcolm Kirkup Malcolm Kirkup is Professorial Director of MBA Programmes and Educational Innovation at the University of Edinburgh Business School.  He received his BA (Hons), MSc and PhD from Exeter, Cranfield and Lancaster Universities in the UK.

Introduction to Marketing: Tools to Set Enterprises Apart - The University of Edinburgh

Free