Introduction to Marketing: Tools to Set Enterprises Apart - The University of Edinburgh
Course
Online
Description
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Type
Course
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Methodology
Online
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Start date
Different dates available
Learn practical marketing strategies and tools that enable enterprises to stand out in a competitive marketplace.
Facilities
Location
Start date
Start date
About this course
None
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This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 8 years
Subjects
- Marketing
- Marketing Tools
- Business
- Management
- Enterprises
Course programme
What you'll learn
- How marketing creates value
- How marketing can influence perceptions, purchasing and loyalty
- How segmentation, targeting and positioning can lead to more effective and profitable marketing
- How successful brands are developed and sustained
- How design, pricing, distribution, communication, people, process and physical evidence can be used to build compelling and profitable marketing strategies
- How to develop digital marketing strategies, particularly through gamification
Additional information
Introduction to Marketing: Tools to Set Enterprises Apart - The University of Edinburgh