Introduction to online marketing
Short course
In London
Description
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Type
Short course
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Location
London
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Duration
1 Day
This course is designed for those who wish to develop an online marketing campaign for their business or organisation or re-launch an existing campaign to make it more effective. The course will help you develop a targeted, effective campaign, using the right technology to get the right message to the right people.
Facilities
Location
Start date
Start date
About this course
Delegates should have an understanding of internet technologies.
Reviews
Course programme
This course is designed for those who wish to develop an online marketing campaign for their business or organisation or re-launch an existing campaign to make it more effective. The course will help you develop a targeted, effective campaign, using the right technology to get the right message to the right people.
Prerequisites
Delegates should have an understanding of internet technologies.
Course Content Introduction
- Developing an online advertising campaign
- What works and what doesn't
- What can be done in-house and what can be outsourced to an external interactive ad agency
- What makes a site ad-worthy?
- Where to advertise?
- When to use banner ads and when not to
- Banner ad sizes (Full, Skyscraper, Micro button, Vertical banner, etc)
- Why everyone hates pop-ups
- Getting and using an email list
- Content writing for HTML email
- Technical overview of HTML email
- Tools of the HTML email trade
- E-zine advertising
- Content sensitive advertising
- Advertorials - good or bad?
- What is rich media and why should I use it?
- What does rich media content say about you?
- Examples of effective rich media
- Interstitial advertising
- Sponsoring a particular section of a site
- Giveaways and promotions
- How customers use search engines
- The relationship between offline advertising and search engine activity
- Pay per Click (ppc)
- Picking keywords for a campaign
- A 10 point campaign for successful online advertising
- Analysing web logs
- Hits Impressions and page views?
- What is a click through?
- How do I measure cost per click?
Introduction to online marketing