Introduction to Podcasting

Course review:

Podcasting – creating subscribable audio programmes online – is a dynamic yet highly cost-effective means of delivering your messages directly to large audiences at minimal cost. This new media tool for broadcasting punchy attractive audio over the internet is rapidly being adopted by sales, marketing and PR teams looking for exciting ways to reach new audiences.

Knowing how to produce professional quality audio material also allows PR departments to directly target radio stations and online multimedia news outlets with the exciting and relevant audio materials they want. Podcasting is brilliant for reaching internal audiences via an organisation’s intranet. Training, human resources and internal communications can all benefit from podcasting’s ability to put a human voice to corporate messages.

Whatever the application, the best thing about podcasting is that it’s incredibly cost- effective, yielding impressive results for minimal outlay. And that’s important at a time of cutbacks and financial uncertainty.

Podcasting is just the value-for-money communication tool you need if budgets are being squeezed yet you’re still under pressure to impress with new ideas and vigorous campaigns.

Run by friendly ex-BBC multimedia professionals, our hands-on workshop will guide you step-by-step through the process of creating podcasts that will motivate and inspire, and give you the opportunity to acquire new communication skills that will boost your personal effectiveness and flexibility.

Key training areas:

- The benefits of podcasting

- Equipment and software

- Professional interview techniques

- Working with sound effects and music

- Audio editing

- Packaging

- Creating RSS feeds

- Professional hints and tips