Introduction to Social Marketing

You will learn how to enhance your skills to achieve positive social and environmental good. This learning will enable you to review your current workplace approaches, design customer-driven strategies, and implement targeted behaviour change programmes based on sound marketing and social science principles. Suitable for: You don't need to be a marketer to benefit from this course. The main requirement is that you need to influence positive public behaviour and would like to improve your strategic approach. Whether from a marketing, communications, social service, public or private sector background, you can learn how to rethink the way you do things for greater impact.