Introduction To Financial Pr

Overview

The world of financial public relations and investor relations are far more accessible than you might have been led to believe. This course provides the newcomer with all the knowledge and tools to cope with communication and "The City".

Who should attend

Executives entering financial PR or those in other PR sectors wanting to expand their knowledge of financial communication for quoted companies.

Course objectives

By the end of this intensive course you will be able to:

> Know how financial PR and investor relations work

> Understand the regulatory framework under which financial communication operates and how to deal with most "standard" financial PR tasks

> Use the relevant PR techniques

Course content

Financial PR in Context

> Public companies and financial markets

> Scope of financial public relations

> Investor relations in context

> Role and function of financial communications

> Financial audiences and other stakeholders

Introduction to Financial Information and Reports

> How financial information flows

> What is communicated and why

> The financial calendar

> Prelims, annual reports, AGMs and interims

Financial Communications

> Strategies and tactics of financial PR and investor relations

> Legal and regulatory frameworks

> Overview of mergers and acquisitions- communication