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Introduction to marketing

in PMA Media Training (England)

Classes Workshop

Place:

London

Price:

£680 + VAT

Duration:

2 Days

Start:

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Course objectives:

A comprehensive and practical introduction to marketing, with the emphasis on the need for customer focus.

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Course details

Type Workshop Duration 2 Days
Method / place Contact course provider Classes in London where
Suitability Those who want to convert modest marketing awareness into practical marketing skills.
Course objectives A comprehensive and practical introduction to marketing, with the emphasis on the need for customer focus.
Price £680 + VAT
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Course programme

Introduction to marketing
Introduction to marketing

A comprehensive and practical introduction to marketing, with the emphasis on the need for customer focus. Includes:
- Overview of the planning process. The differences between strategic, business and marketing plans explained

- Strategies and tools for undertaking full market analysis with objectives

- The four 'Ps'

- Alternative planning processes

- Using an Ansoff matrix for strategy development, and the implications for strategic decisions

- Delegates produce and present a practical business plan for their organisation
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Venues and dates



Where London, The Pma Centre For Media Excellence, Bayham Street, Mornington Crescent,
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On PMA Media Training

Provider description
Why you should train with PMA

Companies from A-Z have used PMA's training skills. They cover every aspect of the media, from Homes Abroad to Rubber News and from Lewis PR to the Department for Work and Pensions.

We've helped publicly-listed companies, websites and intranets, PR firms, professional communication teams, TV and radio companies, government departments, charities, newspapers, in-house magazines and even those publications that are not written in English.

Our work is not just with the media but with any organisation needing help to improve the quality of its writing and communications.

PMA is run by professionals, not teachers or administrators
We know the game. We've been there, done it - and we're still doing it. This company is different from almost every other in communication skills training, because its directors - and not just its trainers - are still working at a high level in their specialist fields. No other company can come close to matching the expertise we offer. This means you get expert advice, not platitudes from some well-meaning person who doesn't really know what you're talking about.

We'll ensure you get the best value from your training budget with bespoke workshops
Want an in-house workshop designed to fit your specific needs? That's one of our specialities. About half of our work is designing and running bespoke workshops to meet a client's criteria. Furthermore, our directory means you can get best value from your training budget by mixing in-house training with public courses

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