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Homepage › Sales and Marketing Courses › Marketing Courses › Market Analysis Courses

Introduction to Marketing

in CWT Chamber Training (England)

Classes Course

Place:

Coventry

Price:

£230 + VAT

Duration:

1 Day

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Course objectives:

Through this one day seminar, explore the fundamental tools and techniques which provide effective marketing, develop knowledge and practical skills in understanding your market and effectively targeting customers.

CWT Chamber Training

CWT - Chamber Training is a leading provider of training and development, including business to business courses and Apprenticeships for young people. As one of the largest providers of training an...

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Course details

Type Course Duration 1 Day
Method / place Contact course provider Classes in Coventry where
Course objectives Through this one day seminar, explore the fundamental tools and techniques which provide effective marketing, develop knowledge and practical skills in understanding your market and effectively targeting customers.
Price £230 + VAT
Get direct information on how to enrol, venues and availability...

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Course programme

Introduction to Marketing
Introduction to Marketing
Key Objectives
After attending this course delegates will understand:
  • Appreciating the key factors for understanding business marketing
  • How to develop a marketing plan
  • Determining an appropriate marketing strategy
  • The various methods of marketing and promoting the business
Course Outline
  • Undertanding different marketing methodology
  • Applying SWOT and PESTLE Analysis
  • Approaches to market research
  • Effective customer targeting
  • Defining and using competitive edge
  • Using the marketing mix and segregation
  • Developing a marketing plan
  • Understanding product life cycle and strategies
  • Unique selling proposition
  • Effective product service positioning
  • Practical marketing techniques
  • Selecting appropriate marketing methods - advertising, direct mail, e-marketing
  • Price sensitivity and added service value
Key Benefits
  • Raised company product profile
  • Planned, structured approach to marketing
  • Defined selling proposition
  • Highy targeted selling
  • Well understood markets
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Venues and dates



Where Coventry, Commerce House, 123 St Nicholas Street, Radford
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On CWT Chamber Training

Provider description
CWT - Chamber Training is a leading provider of training and development, including business to business courses and Apprenticeships for young people.

As one of the largest providers of training and development in the region, we have established an enviable reputation for delivering high quality training courses.

Key Benefits

* Professional, independent advice and guidance
* Tailored, flexible, practical solutions that make a difference
* Specialist trainers, with a wealth of expertise
* Competitively priced, offering value for money with your budget in mind
* Accredited, certificated qualifications
* Quality assured for reliability and consistency

CWT - Chamber Training is committed to providing equality of opportunity with open access to everyone.

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