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Aberdeen and Grampian Chamber of Commerce

Introduction to Public Relations in Aberdeen


Aberdeen and Grampian Chamber of Commerce

Classes - Course

Place

Aberdeen

Duration

1 Day

Start

27/10/2010

£240 + VAT

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Introduction to Public Relations
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Introduction to Public Relations in Aberdeen summary

Type Course Duration 1 Day
Method / place Contact course provider Classes in Aberdeen where
Price £240 + VAT
Price details
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Introduction to Public Relations in Aberdeen details

  • Introduction to Public Relations

Public relations can, and increasingly does, play a vital role in any organisation’s communications strategy. This course aims to provide delegates with practical tips on how to generate editorial press coverage by working successfully with target journalists not only in the North-east of Scotland but also nationally.

Participants will learn

·         How PR can benefit an organisation

·         Planning a PR campaign

·         Identifying target audiences

·         Developing key messages

·         Identifying target media

·         How to generate media coverage

·         Building contacts within the media

·         The importance of press photography

·         How to write an effective press release

The programme is aimed at
This course is aimed at anyone involved in the marketing of their company and/or anyone who has an interest in public relations specifically.

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Venues and dates

Where Aberdeen, Greenhole Place, Bridge Of Don see map
When Start: 27/10/2010 Finish: 27/10/2010 See calendar
 
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On Aberdeen and Grampian Chamber of Commerce
  • Provider description
    • Aberdeen and Grampian Chamber of Commerce (AGCC) is North East Scotland's leading private sector, member-focused, business organisation. The Chamber represents more than 1250 businesses with 90,000 employees covering all industry sectors, ranging in size from sole traders to multi-nationalcorporations. The Chamber works at local, national and international level to provide a comprehensive portfolio of business services, support and advocacy.The key player regionally and nationally for lobbying, service provision and setting the business and economic agenda on behalf of our members and the business community.
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