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Introduction To Public Relations

in City Lit (England)

Classes Course

Price:

£595 + VAT Special offers 

Duration:

18 Hours

Start:

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Requirements:

English, spoken and written, to International Language Testing System (IELTS) band score of 7.0 or ... see more

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Course objectives:

This introduction to the profession of public relations will also help you develop writing skills.

City Lit

City Lit's Employer Portfolio offers a programme of hand-picked courses, developed in line with demand from employers. The programme is designed to make the most of the wide range of expertise of City...

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Course details

Type Course Duration 18 Hours
Method / place Contact course provider Classes
Suitability This course is ideal for those considering PR as a career option, whether currently working in a different or related role.
Course objectives This introduction to the profession of public relations will also help you develop writing skills.
Requirements
English, spoken and written, to International Language Testing System (IELTS) band score of 7.0 or above or equivalent. Education to at least A level or equivalent qualification or work experience.
Price £595 + VAT
Get direct information on how to enrol, venues and availability...

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Course programme

Introduction To Public Relations
Introduction to Public Relations Course

Course overview
  • Eighteen hours of lectures and participative workshops during which the background, basic theories and practical skills of PR will be explained and demonstrated using case studies and current issues


  • Defining the field and scope of public relations and its relationship with marketing, advertising, publicity and propaganda


  • Broad introductions to the specialist areas of lobbying, marketing PR, sponsorship, working in-house or in a consultancy, corporate social responsibility, relationship building, reputation management and working with different publics


  • Understanding how to write and place a news release; knowing what is news and why it needs currency and human interest


  • Beginning to understand what makes a good picture for print, the right sound for radio and when something might be of interest to television


  • Working successfully in partnership


  • Working under the CIPR (Chartered Institute of Public Relations) code of practice

    Assessment:
    A three-hour examination involving a report, a news release exercise and an essay. Those achieving a pass or above grade can apply for the CIPR Advanced Certificate course.

     
    Recommended reading:
    PR in Practice series (CIPR and Kogan Page)

     
     
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    On City Lit

    Provider description
    City Lit's Employer Portfolio offers a programme of hand-picked courses, developed in line with demand from employers. The programme is designed to make the most of the wide range of expertise of City Lit's professionally trained tutors and practitioners. Open courses - your staff can attend a session with employees from other organisations. Closed courses - you can request a course to run for your staff only. Bespoke courses - we can tailor-make a course to meet your specific training needs. Assessing your needs City Lit staff are happy to conduct an analysis of your training needs. We can help you decide if you require bespoke training or discuss the best way of delivering our existing programme to your employees, whether with an intensive short course or weekly sessions. Short workshops and taster sessions One to two hour versions of the courses in this guide are available if you want to try a subject out before arranging a full course, or if you find it difficult to release staff for a full day. In some subject areas, a short, intensive session can be enough for your staff to pick up the key skills they need.

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