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Introduction to Public Relations

Cambridge Marketing College

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Place

Bristol, Cambridge

Duration

1 Day

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Requirements

No formal qualifications needed.

£175 + VAT

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Cambridge Marketing College

Introduction to Public Relations

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Course details

Type Training Duration 1 Day

Method / place Contact course provider Classes in Bristol, Cambridge where

Suitability Anyone interested in understanding the power of PR

Course objectives To have a thorough understanding of what Public Relations is and how to use it in an integrated marketing campaign

Requirements	No formal qualifications needed. see more

Price	£175 + VAT

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Course programme

Introduction to Public Relations

Introduction to PR

Public Relations is a much discussed topic, with organisations and brands increasingly needing to raise their profile through third party endorsement, protect their reputation and engage with the myriad of publics in the marketing place. This course will help you understand what PR is and isn't, how to undertake a PR campaign, which tactics to use for what situation and how to measure your PR activity.

Course Content

The course specifically covers:

What PR is and how it works within the marketing mix
The characteristics of publics and target audiences
The role of the various media available
Strategies for PR campaigns
The tactics available to a PR practitioner and which ones to use
Budgeting and planning a PR campaign
Measuring and evaluating Public Relations activity
Basic promotional techniques

Who Should Attend?

This course is aimed as an introduction to anyone interested in understanding the power of PR and how it can improve company performance. The course is designed for those new to the topic, or wishing to get involved in the use of PR within their company.

Learning Objectives

At the end of the course delegates will:

Have a thorough understanding of what Public Relations is and how to use it in an integrated marketing campaign
Understand the basics of strategy and the characteristics of the main PR tactics
Be able to prepare an outline PR plan and evaluate its success and performance.

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Teachers/ trainers

Terry Nicklin
Course Director

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Venues and dates


Where	Cambridge, St. John'S Innovation Centre, Cowley Road
When	Start: Ask the course provider

Where	Bristol, Engineers' House see map
When	Start: Ask the course provider

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On Cambridge Marketing College

Provider description

Cambridge Marketing College is the leading Marketing College in Europe with 11 Study Centres across the UK and distance learning delegates from over 100 countries around the world.We offer marketing and PR training courses leading to professional qualifications for the Chartered Institute of Marketing (CIM), the Chartered Institute of Public Relations (CIPR), the CAM Foundation and the Market Research Society (MRS).As marketers ourselves we understand the pressures and demands on marketing executives and offer the widest and most flexible range of study options available. You may study via: Saturday Seminars, Executive Weekend Programme, Supported Open Learning, Distance Learning, and Evening Classes in Cambridge. We also have a World Service Programme if you are studying outside the UK.

Advantages of studying with Cambridge Marketing College

Reputation and Experience - we have over 18 years' experience and have built a reputation for quality and success. Last year 98% of our delegates said they would recommend us. High Quality Tuition - We pride ourselves on the fact that our tutors are practising Marketing or PR professionals. They have proven business skills as well as proven teaching abilities and consistently deliver excellent pass rates. Consistently High Pass Rates - our delegates have consistently achieved excellent results. In each of the last 2 years we have had over 60 classes with a 100% pass rate. Quality of Study Materials and Support - we continuously research and review new study materials and resources for our delegates. In addition to personal tutor support these include: Comprehensive Study Guides, Text books, Website resources, Online Courses, Access to our Internet Discussion Forum to raise debate, ask questions and form local support groups, Live webinars, Podcasts of lectures.

Course provider history

Cambridge Marketing College was established in 1991 by three Cambridge marketing directors - Ian Brownlee, Charles Nixon and Mike West .From an initial in-take of 12 delegates in Cambridge the College grew rapidly and we now have 11 Study Centres across the UK at: Birmingham, Bristol, Cambridge, Cardiff, Edinburgh, Guildford, Leeds, Liverpool, Manchester, Nottingham & Plymouth. We also became one of the first to establish a website to support our growing number of distance learning delegates around the world. We currently have over 1650 delegates on postgraduate courses. Delegates come from a wide range of companies, organisations and institutions and from 100 different countries around the world. We are the largest marketing college in Europe.

Specialises in

Marketing, Public Relations, Digital Marketing, Arts Marketing, B2B Marketing, Professional Services Marketing, Sports Marketing, Marketing for High Technology Companies