INTRODUCTION TO PUBLICITY AND PROMOTION "Good overview of all publicity tools. Greater understanding of planning and budgeting for campaigns. Very inspirational and refreshing."
Chrome Dreams delegate
This course is packed with advice, tips and techniques. By the end of it you'll be an expert in publicity and promotion capable of:
planning and budgeting for a publicity campaign
judging and measuring its success
using direct mail
using the media, trade and consumer advertising
liaising with reps, agents, authors and your editorial colleagues
organising launches, press conferences, author tours and exhibitions.
Most publicity departments are just too busy to allow you time to learn on the job, so this is your chance to learn from the experts.
Programme
Day one
Publicity within the marketing framework
Campaign planning
Producing promotional material
Copywriting
Exhibitions
Direct marketing
Day two
The publicity plan: a user's guide
The press release: how to write
Working with the media
Advertising and special promotions
Group project: planning a campaign
Your tutors
Your tutors are Julia Garvey and Adrienne Maguire. Julia has over ten years' experience in marketing within publishing. In 1994 she founded the marketing alliance, the specialist marketing agency for publishers. Julia holds a degree in Publishing from Oxford Brookes University and a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing, of which she is also a member. Her career has incorporated time at Blackwell Publishers, Simon and Schuster International, Gower Publishing and Connaught Training.
Adrienne has a background in publicity, marketing and sales at HarperCollins, Gollancz, Cassell and Orion Publishers. She has directed high-profile campaigns for bestselling authors Nick Hornby and Terry Pratchett. Her media contacts are excellent having handled PR campaigns for the likes of Henry Kissinger, Raymond Carver, Leslie Thomas. Adrienne has also managed non-fiction lists for sport, reference, gardening and lifestyle. In 2000 she set up the marketing consultancy AGM Marketing.
For more experienced PR professionals, we also offer PR in Publishing.
Note that most of our open courses can also be run as in company events.
