Introductory Certificate in Marketing
If you are completely new to marketing and have no formal
qualifications of any kind this may be your way in. This is a simple
course and can be done in six months. It can be used to progress to the
Professional Certificate in Marketing, then to the Professional Diploma in
Marketing and ultimately the Professional Post Graduate in Marketing and
Chartered Marketer status. You can then go on to do an MA or MSC in
Marketing or an MBA.
Entry requirements and assessments This
is an open access qualification - NO qualifications or marketing
experience are required. However, some work experience would be
advantageous.
-
You are probably at the moment in one of the following roles:
-
In a junior marketing, secretarial or administrative role
-
Event management
-
Personal assistant
-
Customer service assistant/call centre employee
-
Non-marketer without a degree
-
School leaver without A levels
If you have no qualifications and want to get a better job and lead a
more interesting life with higher salary, this is the course for you. Why
study at this level?
-
Gaining this qualification will begin to open doors that before seemed
impossible.
-
It is your first step on the pathway to a successful career in
marketing.
-
Understanding the basic marketing tools will add value to your job.
-
Studying while working will maximise your professional development.
By the end of the course you should know how to:
-
Begin to identify how marketing contributes to the success of an
organisation.
-
Understand the environment and the key differences in the marketing
mix.
-
Apply a basic knowledge of the building blocks that make up the
marketing tools and identify best practice in different types of
organisations.
-
Demonstrate a working knowledge of the different types of customer
relationships (internal and external) and how to manage them
ObjectivesThe objectives of the CIM Introductory Certificate
in Marketing are:
-
To explore the role of marketing in achieving customer satisfaction
and organisational success.
-
To show how a range of environmental factors can influence how an
organisation operates.
-
To highlight the importance of information in understanding how
customers make buying decisions and the factors that affect those
decisions.
-
To help students identify how the marketing mix is used to create
value.
-
To demonstrate why organisations need to know and understand their
customers and how successful relationships can be developed through
great communications and good customer service and support.
-
To illustrate the application of marketing principles in a wide range
of organisational contexts related to internal and external customers.
Course structureThere are two modules to study:
-
What is Marketing?
-
Understanding Customer Relationships
How will I be assessed? The assessment is very simple and
should not put you off! What is Marketing?
Assessment is through a simple online multiple choice examination.
Understanding
Customer Relationships is assessed by assignment.
Your
personal tutor will support you through your assignment.
Study
options This level is offered at Oxford College of Marketing
via online distance learning or in-house training programmes. Discuss
this courseTo discuss this programme in more detail please contact
us
