Quality Seal Emagister EMAGISTER CUM LAUDE
ivantage Limited

ivantage Limited

Description

At ivantage we run classroom, in-house (at your place), webinar and e-learning training sessions for digital people who are curious, want, no need, to know more about key products, technologies and methodologies that have, do and are shaping digital marketing and customer engagement

Quality Seal
excellent 9.3/10
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Top courses

Quality Seal Emagister EMAGISTER CUM LAUDE
ivantage Limited
Google Analytics 101 - Fundamentals, key concepts and reporting basics - 1 Day course in London
9.5 4 opinions
ivantage Limited
With Matt Trimmer - Google Seminar Leader

...traffic sources convert to goals and transactions Understanding and defining key performance indicators (KPIs) Your KPIs and Google Analytics The three... Learn about: Organic Search, Engagement goals, Google analytics...

  • Training
  • London
  • 1 Day (6 hours of class)
  • 11 September 2017
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£499
+ VAT

PREMIUM COURSE

Quality Seal Emagister EMAGISTER CUM LAUDE
ivantage Limited
Google Analytics Reporting & Analysis Masterclass - 3 Days course in London
9.3 11 opinions
ivantage Limited
With Matt Trimmer - Google Seminar Leader

...can be re-evaluated though different conversion attribution models. You will end the three days having mastered basic reporting and a number of advanced... Learn about: Communication Skills, Google Analytics 201, Google Analytics 202...

  • Training
  • London
  • 3 Days
  • 13 September 2017
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£1,123
+ VAT
Quality Seal Emagister EMAGISTER CUM LAUDE
ivantage Limited
Google Analytics 201 - Goals, events, views, basic filters, segments, alerts and best practice campaigns - 1 Day course in London
9.3 12 opinions
ivantage Limited
With Matt Trimmer - Google Seminar Leader

...regular expressions – ^,$,/ Measuring page traffic with a custom segment Understanding the difference between view filters and custom segments Measuring... Learn about: Web 2.0, Web Search, Google analytics...

  • Training
  • Intermediate
  • London
  • 1 Day (6 hours of class)
  • 12 September 2017
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£499
+ VAT
Quality Seal Emagister EMAGISTER CUM LAUDE
ivantage Limited
Google Analytics 202 - Analysing organic search, paid search, in-bound social media and attribution modelling - 1 Day course in London
9.3 18 opinions
ivantage Limited
With Matt Trimmer - Google Seminar Leader

...Exploring and understanding your keyword positions Understanding and minimising discrepancies between your AdWords and Google analytics The Google AdWords... Learn about: Social Media, Google analytics, Understanding keywords...

  • Training
  • London
  • 1 Day (6 hours of class)
  • 13 September 2017
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£499
+ VAT

PREMIUM COURSE

Quality Seal Emagister EMAGISTER CUM LAUDE
ivantage Limited
Google Analytics 301 - Architecture, processing, configuration, extending and auditing - 1 Day course in London
9.3 17 opinions
ivantage Limited
With Matt Trimmer - Google Seminar Leader

...and understanding the Measurement Protocol SESSION 2 – DEPLOYMENT, CONFIGURATION AND SET-UP Deployment considerations - sub-domains, cross domains... Learn about: GA query explorer, Google Analytics Tracking Code, Universal Analytics...

  • Training
  • Advanced
  • London
  • 1 Day (6 hours of class)
  • 14 September 2017
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£499
+ VAT
Quality Seal Emagister EMAGISTER CUM LAUDE
ivantage Limited
Google Tag Manager 101 - Fundamentals, key concepts, basic tagging and advanced event listener tagging - 1 Day course in London
9.3 30 opinions
ivantage Limited
With Matt Trimmer - Google Seminar Leader

...VARIABLES AND TRACKING WEBSITE INTERACTIONS Configuring and deploying form submit listeners Understanding and capturing the status and properties... Learn about: HTML elements, Time Listener, JavaScript Error Listener...

  • Training
  • London
  • 1 Day
  • 15 September 2017
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£499
+ VAT
Quality Seal Emagister EMAGISTER CUM LAUDE
ivantage Limited
Google Analytics & Tag Manager Complete Masterclass - 5 Days course in London
9.0 5 opinions
ivantage Limited
With Matt Trimmer - Google Seminar Leader

...extending and auditing Session 1 - Architecture, data collection and processing* Session 2 - Deployment, configuration and set-up* Session... Learn about: Google Analytics 201, Google Analytics 301, In-bound social media...

  • Training
  • Beginner
  • London
  • 5 Days
  • 11 September 2017
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£1,871
+ VAT
Quality Seal Emagister EMAGISTER CUM LAUDE
ivantage Limited
Google Analytics Masterclass - 4 Days course in London
9.3 20 opinions
ivantage Limited
With Matt Trimmer - Google Seminar Leader

...Google Analytics Masterclass is a 4-day, in-depth, hands-on training programme that starts with the fundamentals of Google Analytics, moves on to advanced... Learn about: AdWords campaigns, In-bound social media, Organic Search...

  • Training
  • London
  • 4 Days
  • 11 September 2017
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£1,497
+ VAT
Quality Seal Emagister EMAGISTER CUM LAUDE
ivantage Limited
Google AdWords 101 - Building, optimising and managing search campaigns - 1 Day course in London
9.6 18 opinions
ivantage Limited
With Matt Trimmer - Google Seminar Leader

...and using negative keywords Exploring and using the ad preview tool Finding, diagnosing and solving keyword, ad and landing page issues Session 3 – Creating... Learn about: Google AdWords 101, Search Marketing, Google Search...

  • Training
  • London
  • 1 Day (6 hours of class)
  • 25 September 2017
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£499
+ VAT

PREMIUM COURSE

Quality Seal Emagister EMAGISTER CUM LAUDE
ivantage Limited
Google AdWords 201 - Optimising search campaigns through analysis, structure and control - 1 Day course in London
9.3 18 opinions
ivantage Limited
With Matt Trimmer - Google Seminar Leader

...with the AdWords Keyword Planner Exploring and using keyword match types Understanding and using negative keywords Controlling which ad appears for which... Learn about: The psychology of search, Search impression share metric, Google analytics...

  • Training
  • Intermediate
  • London
  • 1 Day
  • 26 September 2017
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£499
+ VAT

Upcoming courses

Quality Seal Emagister EMAGISTER CUM LAUDE
ivantage Limited
Google Analytics 101 - Fundamentals, key concepts and reporting basics - 1 Day course in London
9.5 4 opinions
ivantage Limited
With Matt Trimmer - Google Seminar Leader

...reporting – the ABC model Creating, using and sharing annotations Defining and understanding pageviews and unique pageviews Defining and understanding... Learn about: Site content, Intelligence events, Engagement goals...

  • Training
  • London
  • 11 September 2017
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£499
+ VAT

PREMIUM COURSE

Quality Seal Emagister EMAGISTER CUM LAUDE
ivantage Limited
Google Analytics 201 - Goals, events, views, basic filters, segments, alerts and best practice campaigns - 1 Day course in London
9.3 12 opinions
ivantage Limited
With Matt Trimmer - Google Seminar Leader

...social media traffic with a custom segment Segmenting brand and non-brand search keywords with custom segments Creating and using custom intelligence alerts... Learn about: Web 2.0, Event tracking, Campaign tracking...

  • Training
  • London
  • 12 September 2017
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£499
+ VAT
Quality Seal Emagister EMAGISTER CUM LAUDE
ivantage Limited
Google Analytics & Tag Manager Complete Masterclass - 5 Days course in London
9.0 5 opinions
ivantage Limited
With Matt Trimmer - Google Seminar Leader

...it can be best configured and concludes with how Google Tag Manager can be used to deploy basic tags and advanced event listeners. You will end the... Learn about: Google Analytics 202, Social Media, Google Analytics 301...

  • Training
  • London
  • 11 September 2017
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£1,871
+ VAT
Quality Seal Emagister EMAGISTER CUM LAUDE
ivantage Limited
Google Analytics Masterclass - 4 Days course in London
9.3 20 opinions
ivantage Limited
With Matt Trimmer - Google Seminar Leader

...Day 4 – Google Analytics 301 Architecture, processing, configuration, extending and auditing Session 1 - Architecture, data collection and processing* Session... Learn about: Organic Search, In-bound social media, Google Analytics 202...

  • Training
  • London
  • 11 September 2017
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£1,497
+ VAT
Quality Seal Emagister EMAGISTER CUM LAUDE
ivantage Limited
With Matt Trimmer - Google Seminar Leader

...Analysing organic search, paid search, in-bound social media and attribution modelling Session 1 - Assessing the value of your SEO campaigns Session... Learn about: Google Analytics 202, Social Media, In-bound social media...

  • Training
  • London
  • 12 September 2017
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£748
+ VAT

Opinions (235)

Google Analytics 101 - Fundamentals, key concepts and reporting basics - 1 Day

F
Former Student
20/06/2017
What I would highlight I would highly recommend iVantage Limited. The course covers a lot of information about the Google Analytics (fundamentals) as a whole and it gives enough information and time to practice techniques of retrieving particular data/reports. It helps to understand where to find information but does not teach you why you need it or why these metrics are better than other. The course material was in depth and useful. The tutor was very knowledgeable and helpful.

What could be improved Nothing

Would you recommend this course? Yes.
Did this opinion help you? Yes (0)

Google AdWords 101 - Building, optimising and managing search campaigns - 1 Day

F
Former Student
15/05/2017
What I would highlight The Google AdWords 101 is a very good course. it gave different insights on how to use the technology and what ways it could be used. Showed a lot of useful functionality that will be very helpful. I recommend iVantage with no hesitation.

What could be improved Nothing

Would you recommend this course? Yes.
Did this opinion help you? Yes (0)

Google AdWords 201 - Optimising search campaigns through analysis, structure and control - 1 Day

A
Anonymous
25/01/2017
What I would highlight I truly enjoyed the Google Analytics 201 Training. The facilitator was amazing, very well-prepared and very experienced, and tailored the material to our own websites and areas of responsibility (for instance, by e-mail)

Would you recommend this course? Yes.
Did this opinion help you? Yes (0)

Google AdWords 301 - Extending search campaigns with display advertising and remarketing - 1 Day

F
Former Student
05/11/2016
What I would highlight For everyone who wants to know what's really going on on their website i would reccommend doing this training. Hands on you are guided through the most important aspects of GA and become familiar with its new interface. Next to learning a lot it was also fun!

Would you recommend this course? Yes.
Did this opinion help you? Yes (0)

Google Analytics 301 - Architecture, processing, configuration, extending and auditing - 1 Day

F
Former Student
06/10/2016
What I would highlight Perfectly well structured day set at just the right pace. Tutor was very well versed in all things analytics but did not over complicate the class. Felt that I came away with some holes plugged with some very useful knowledge. Would definitely recommend to others!

Would you recommend this course? Yes.
Did this opinion help you? Yes (0)

Google AdWords Search Marketing Masterclass - 2 Days

F
Former Student
25/09/2016
What I would highlight Took the course to help me better understand Google Analytics as it pertains to our company B to B website. I was extremely pleased with the course. I was able to walk away with a much better understanding of the power of the tools. It was well worth the time and money.

Would you recommend this course? Yes.
Did this opinion help you? Yes (0)

Google Analytics 202 - Analysing organic search, paid search, in-bound social media and attribution modelling - 1 Day

F
Former Student
15/09/2016
What I would highlight For everyone who wants to know what's really going on on their website i would reccommend doing this training. Hands on you are guided through the most important aspects of GA and become familiar with its new interface. Next to learning a lot it was also fun!

Would you recommend this course? Yes.
Did this opinion help you? Yes (0)

Google Analytics Reporting & Analysis Masterclass - 3 Days

F
Former Student
05/09/2016
What I would highlight The Google Analytics Reporting & Analysis Masterclass is the perfect combination of theory and practical examples relating to your own set up of GA. Even the sections of the course that are not directly relevant touched on area's that would be useful to me.

Would you recommend this course? Yes.
Did this opinion help you? Yes (0)

Google Analytics & Tag Manager Complete Masterclass - 5 Days

F
Former Student
05/09/2016
What I would highlight Overall, it was very good, very impressive. I came to the course as Google Analytics and Google Adwords certified professional. I originally thought I wouldn't find much benefits from this course; however, this course is excellent. I learnt not only theoretical knowledge & on-hand techniques but also the analytics's thinking. I have already recommend to my colleagues.

Would you recommend this course? Yes.
Did this opinion help you? Yes (0)

Google Analytics & Tag Manager Complete Masterclass - 5 Days

F
Former Student
05/09/2016
What I would highlight The course was a very good introduction to Google Adwords. The content was outstanding. I would not only recommend it but suggest that it be required for anyone especially employees required to work with Google Analytics. I have used GA for years on my own and I learned a ton and now wish I would have take this course years ago. The instructor, Mike Trimmer was fantastic. I am surely coming back for more courses from iVantage.

Would you recommend this course? Yes.
Did this opinion help you? Yes (0)

Google Analytics & Tag Manager Complete Masterclass - 5 Days

F
Former Student
05/09/2016
What I would highlight Overall it was a great course. Even though I had used the tool for two months, I was already familiar with the interface and had many items set up already. But, the background information and the specific details helped ensure that I was applying those extensions, tools correctly. It was good validation that I was running things correctly, but it also helped me learn why I needed to run those tools. AdWords Editor could be a great tool for me.

Would you recommend this course? Yes.
Did this opinion help you? Yes (0)

Google Tag Manager 101 - Fundamentals, key concepts, basic tagging and advanced event listener tagging - 1 Day

F
Former Student
05/09/2016
What I would highlight Overall a great day spent on setting up the account with Adwords, creating a proper structure and strategy for campaigns and superpacked with information.

Would you recommend this course? Yes.
Did this opinion help you? Yes (0)

Google Analytics Reporting & Analysis Masterclass - 3 Days

F
Former Student
05/09/2016
What I would highlight Over all very enjoyable and worth the time. I would have liked deeper technical discussion on how to programmatically interact with GA with various hooks. This might have been something better suited to private training however since in almost every instance such things are inherently custom and thus would not be really suitable for a broader session. The overall technical content was well explained and enjoyed greatly. Thank you.

Would you recommend this course? Yes.
Did this opinion help you? Yes (0)

Google Analytics 201 - Goals, events, views, basic filters, segments, alerts and best practice campaigns - 1 Day

F
Former Student
05/09/2016
What I would highlight My knowledge of Google Analytics was fairly thin prior to this, and while I can't call myself an expert after just this course, I am certainly on much stronger ground when talking with my agencies clients about what PPC can do for their business and how we can make it work.

Would you recommend this course? Yes.
Did this opinion help you? Yes (0)

Google Analytics Reporting & Analysis Masterclass - 3 Days

F
Former Student
05/09/2016
What I would highlight It's a really indepth quite intense course but covers everything I needed to know and I definitely learnt a lot from Google Analytics Reporting & Analysis Masterclass. The location of the course was perfect and teaching and pace were spot on. I would have preferred to have been fed a little more! It might sound pedantic but who can refuse a biscuit, nice to perk you up mid morning I think.

Would you recommend this course? Yes.
Did this opinion help you? Yes (0)

Google Analytics 201 - Goals, events, views, basic filters, segments, alerts and best practice campaigns - 1 Day

F
Former Student
05/09/2016
What I would highlight A very informative and interactive course. The Google 201 course has enabled me to understand how I can better use GA to inform decisions and track success of our site. A very worthwhile day.

Would you recommend this course? Yes.
Did this opinion help you? Yes (0)

Google Analytics 301 - Architecture, processing, configuration, extending and auditing - 1 Day

F
Former Student
05/09/2016
What I would highlight I have been working with Google Tag Manager 101 for about 1 1/2 months before the course and I almost skipped 101. I was very happy that I took 101 because I loved it. I learned way more than I thought I would and I definitely can use the information to create new campaigns as well as improve current ones.

Would you recommend this course? Yes.
Did this opinion help you? Yes (0)

Google AdWords 101 - Building, optimising and managing search campaigns - 1 Day

F
Former Student
05/09/2016
What I would highlight I learned a LOT here. I was looking forward to more of the technical aspects. Most of my questions were directly related to this. Great examples, resources and tips on the slide and in discussions as well. In addition to updating the GATC for subdomains, I learned some new things about 404s, a great resources Planet Ocean, as well as the best approach when adding/replacing pages. I was excited to also learn about alternative ways of event tracking. I also got a good introduction to custom variables. Sometimes its hard for me to think of a practical usage example for a non-ecommerce site, but all the stuff I learned from Matt makes this easier.

Would you recommend this course? Yes.
Did this opinion help you? Yes (0)

Google Analytics 301 - Architecture, processing, configuration, extending and auditing - 1 Day

F
Former Student
05/09/2016
What I would highlight I had a great time and the training was definitely worth my while. The trainer was resourceful and friendly, and I learnt a lot.

Would you recommend this course? Yes.
Did this opinion help you? Yes (0)

Google Analytics 301 - Architecture, processing, configuration, extending and auditing - 1 Day

F
Former Student
05/09/2016
What I would highlight I couldn't believe there was so much more to learn after having completed Adwords 101 and before the advance course! Today was exciting, learning all different tools for analysing, reporting and other advertising techniques. Lots of times throughout the day I found my self saying "I am loving that!" or "This is brilliant" it felt as though just when you thought it couldn't get any better, Sharron would teach us something else! Brilliant course, I learnt so much yet again. Thank you.

Would you recommend this course? Yes.
Did this opinion help you? Yes (0)

Teachers and trainers (1)

Matt Trimmer
Matt Trimmer
Principal Consultant & Managing Director