Key Account Management

Short course

In 3 More London Riverside

£ 950 + VAT

Description

  • Type

    Short course

  • Location

    3 more london riverside

  • Duration

    1 Day

Understand what the key account process entails. > Learn how to get greater customer commitment from your existing key customers. > Learn how to identify and set up new key accounts. > Key account planning for profitability. Suitable for: > Directors and General Managers who need to set up and manage key accounts. > Sales Managers and sales people who need to set up and manage key accounts

Facilities

Location

Start date

3 More London Riverside (London)
See map
Se1 2re

Start date

On request

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Course programme

Course Content

In this rapidly changing market place, it is essential for organisations to create and then retain the clients that are most important to them. Key Account Management is now recognised as essential for business to business sales success. This course offers participants the knowledge of what Key Account Management entails and the type of commitment organisations need to undergo if they wish to implement it. The interactive format will give participants the tools to understand the and successfully install effective strategies.

Key Topics

  • What is Key Account Management
  • Qualities and skills of a key account manager
  • Identifying your key accounts
  • Developing the relationship
  • Selling to the organisation & selling to the individual
  • Key account planning for profitability
  • How to manage each targeted key account
  • Organisation and resources
  • Keeping the competitors at bay
  • Making it happen!

Related Courses

  • selling by telephone
  • sales management
  • professional selling skills
  • successful sales presentations

Additional information

Payment options: For up to 12 people
Students per class: 12

Key Account Management

£ 950 + VAT