Key Account Management
Short course
In 3 More London Riverside
Description
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Type
Short course
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Location
3 more london riverside
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Duration
1 Day
Understand what the key account process entails. > Learn how to get greater customer commitment from your existing key customers. > Learn how to identify and set up new key accounts. > Key account planning for profitability. Suitable for: > Directors and General Managers who need to set up and manage key accounts. > Sales Managers and sales people who need to set up and manage key accounts
Facilities
Location
Start date
Start date
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Course programme
Course Content
In this rapidly changing market place, it is essential for organisations to create and then retain the clients that are most important to them. Key Account Management is now recognised as essential for business to business sales success. This course offers participants the knowledge of what Key Account Management entails and the type of commitment organisations need to undergo if they wish to implement it. The interactive format will give participants the tools to understand the and successfully install effective strategies.
Key Topics
- What is Key Account Management
- Qualities and skills of a key account manager
- Identifying your key accounts
- Developing the relationship
- Selling to the organisation & selling to the individual
- Key account planning for profitability
- How to manage each targeted key account
- Organisation and resources
- Keeping the competitors at bay
- Making it happen!
Related Courses
- selling by telephone
- sales management
- professional selling skills
- successful sales presentations
Additional information
Students per class: 12
Key Account Management