Level 3 Diploma in Marketing - CPD Certified

Module One: Getting Started

• Workshop Objectives

Module Two: What is Marketing?

• What is a Market?
• Marketing is Not Selling
• Understanding Customer Needs
• Defining Your Product or Service
• Case Study

Module Three: Common Marketing Types (I)

• Direct Marketing
• Active Marketing
• Incoming Marketing
• Outgoing Marketing
• Case Study

Module Four: Common Marketing Types (II)

• Guerrilla Marketing
• B2B Marketing
• B2C Marketing
• Promotional Marketing
• Case Study

Module Five: The Marketing Mix

• Product
• Price
• Promotion
• Place
• Case Study

Module Six: Communicating the Right Way

• The Marketing Pitch
• Sell Value, Not the Price
• Fun and Entertaining is Powerful
• Choosing the Right Media
• Case Study

Module Seven: Customer Communications

• Give Your Customers a Voice
• It’s Not About You, It’s About Them
• Every Interaction Counts
• Answer Questions Honestly
• Case Study

Module Eight: Marketing Goals

• Brand Switching
• Repeat Purchases
• Brand Loyalty
• Inform and Educate
• Case Study

Module Nine: The Marketing Funnel

• Awareness
• Interest
• Desire
• Action
• Case Study

Module Ten: Marketing Mistakes (I)

• Not Taking Social Media Seriously
• Not Having a USP
• Cross-Cultural and International Translations
• Not Building a Relationship
• Case Study

Module Eleven: Marketing Mistakes (II)

• Not Having a Plan
• Aiming at Everyone
• Not Tracking Metrics
• Not Listening to Your Customers
• Case Study

Module Twelve: Wrapping Up

• Words from the Wise
• Lessons Learned