Liberal Studies (Public Relations) BA (Hons) with Integrated Foundation
Bachelor's degree
In London
Description
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Type
Bachelor's degree
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Location
London
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Duration
4 Years
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Start date
January
Our new range of liberal studies degrees provides a true US-style liberal arts education, a first in the UK. In your foundation year you undertake a general education programme which provides a comprehensive foundation for your degree studies. From the first year of your degree, you choose a ‘major’ subject area whilst taking a range of ‘electives’ to tailor your degree to match your passions and interests. Every module in our liberal studies programme has been specifically designed for the degree, delivering you a broad-based education which engages you in critical and interdisciplinary thinking. Liberal arts graduates are well-prepared to make the most of opportunities in a fast-moving global economy. The Public Relations major offers a grounding in the history, theories and developments for the public relations industry and the chance to test concepts through real-world projects. You will learn the essential skills for working in the global, multi-media communications industries, including media relations, media campaigns, writing and producing for the media, media law and ethics, business skills and crisis communications management. Read about our Liberal Studies programmes in the news. Register for an Open Day Why should I choose this programme? With the increasing link between a company’s reputation and brand, and the two-way role demanded by social media, the traditional role of a PR professional has expanded rapidly. Today’s PR professional must add marketing, company strategy and two-way communication to their 21st century skillset, while also keeping the solid fundamentals of strategic planning and communications. The Public Relations major focuses on building the skills that a practicing public relations professional will need in today’s marketplace. Key skills, aims and objectives Understand and demonstrate skill in...
Facilities
Location
Start date
Start date
About this course
Study methods This programme will engage you in the cutting-edge public relations issues of the day, and give you hands-on practice in applying your skills and strategies. You will benefit from small classes taught by staff who are specialists in their fields. Classes are enhanced by guest lectures from speakers from the PR industry and visits to relevant exhibitions or agencies. Assessment structure You will have two formal assessments per module and receive regular feedback on your progress through in-class exercises and formative coursework. Students with disabilities Some of our courses encourage trips outside of the campus. If you have a condition that affects your mobility you are advised to contact the Disability Officer.
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Subjects
- IT Law
- Ethics
- Public Relations
- Media Relations
- PR training
- International
- Global
- Law
- Public
- Communications
- Writing
- Social Media
- Media
- PR
Course programme
Majors / pathways
This is an American-style Liberal Studies programme that incorporates an area of specialisation (a major), a general education programme which all students take in their first year providing a broad foundation for your degree, plus electives chosen from a wide range of subject areas to be taken alongside your major.
There is a major project in the final year of study which enables you to open out the specialist area of your major to the breadth of your learning on the whole programme.
It is also possible to undertake a dual major or one or two minor subject areas alongside your major from other subjects offered within the overall programme. Majors, minors and elective classes are offered in the following subject areas:
- Art History
- Business and Management
- English
- History
- International Relations
- Journalism
- Media and Communications
- Political Science
- Psychology
- Public Relations
There are also elective classes in Music Appreciation, Philosophy, and Theatre.
Study abroad
In addition to studying in London, you will have the opportunity to participate in an exciting term spent studying abroad. This provides you with a unique opportunity to explore a diverse range of topics offered by other institutions and gain international experience. This term takes place in Year 2 and replaces the second term of your Regent's degree. For more information see the study abroad section.
Additional information
Please note that an optional study period abroad always take place during degree level studies and is not included in your foundation year.
Modules
Foundation Modules
- Foundation Seminars 1 and 2
- Humanities
- International Relations
- Media Studies
- Psychology
- Political Science
- Quantitative Literacy
- Scientific Understanding
Degree Level Modules
- Interpersonal Communications
- Introduction to PR strategies and management
- Media Relations
- Understanding Social Media
- Writing for Media
- Corporate Communications
- Identities and Media
- Introduction to Public Relations Strategy and Management
- Managing Public Relations Campaigns
- Media & Ethics
- Visual Communications for Public Relations
- Crisis and Strategic Communications
- Current Issues in PR and Media
- Media and the Law
- Political Campaigns
- Major Capstone (dissertation)
See module descriptions
Additional information
With COVID-19 likely to generate worldwide quarantine restrictions and travel disruption for some time, and noting our duty to prevent our students from being impacted by a potential second wave, we've made the decision to deliver the Autumn 2020 Term online and prepare to return to campus in January 2021.
Liberal Studies (Public Relations) BA (Hons) with Integrated Foundation