Local SEO Training | SEO Courses

Introduction

This SEO training course addresses optimisation for Local search, i.e. ensuring that your website and your 'bricks and mortar' outlets rank highly on location-based search engine results pages(SERPs).

Pre-Requisites

There are no pre- requisites for the course

Who Should attend?

This workshop is ideal for SEO and digital marketers who need to adapt from older link building techniques and join the dots on their digital campaigns. It also works well for PR and broader marketing practitioners who want to learn how to work with SEO and Social Media. The course is also for individuals looking to offer SEO as a service or at a consultancy level.

What will you learn?

• The importance of Local SEO and Geotargeting
• How to recognise the competitiveness of your keywords in any location
• How to become a brand in a particular location
• How to combat Google carousel updates
• To familiarise yourself with competitors in any specific location

Course Outline

• The Case For Local Search & A Very Brief History -Local search has grown up fast over the past few years, understand how it's grown, and the potential of owning your area and reaching customers in their own backyard.
• How to Verify Google+ Local Listings & Implement Best Practice
• Local Website Optimisation – We will walk you through the most effective local optimisation tactics for your websites
• How to Boost Your SERP Potential with Rich Snippets
• How to Build Citations & Influence People - Long Term Off-Site Ranking Success
• The Future: Local & Mobile - With mobile traffic well on the way to overtake traditional desktop search, marketers are continually searching to deliver the best local, user-centric experience possible for those on the go.