MA Advertising, Branding and Communication

University of West London

Master

In City of London

£ 6,950 + VAT

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Description

  • Type

    Master

  • Location

    City of london

  • Duration

    1 Year

Course summary
Overview

These days, good things don't come to those who wait – they come to those who move.

As a student on the MA Advertising, Branding and Communication course at the University of West London, you will become a strategic thinker and communicator to create cutting edge advertising, brand and design campaigns.

We build your understanding of brand communication, professional graphic design, advertising strategy and creativity to help prepare you for your future career.

Why choose this course?

Communication is at the centre of the way we live our lives. Today's communication systems and tools are complex, sophisticated and extremely powerful. However, the usefulness of these systems and tools depends on those who know how best to use them creatively and strategically.

As consumers become more knowledgeable and knowing, we must create the right kind of conversation. Advertising, Branding and Communication is lightning fast – responding to consumer needs, aspirations, and trends, in highly innovative relational and meaningful ways.

This course has a vocational focus, giving you the professional experience required to kick-start your career after graduation.

Tutor information

This course is run by the London School of Film, Media and Design to provide you with both the high-quality teaching and the personal attention you need to make the most of your University education.

The London School of Film, Media and Design teaching staff includes:

Lecturer in Advertising Kristin Brewe who has led her own consultancy, advising companies across a variety of sectors on marketing and advertising initiatives.

Senior Lecturer in Branding and Innovation Dr Catarina Lelis who has experience in design, creativity, branding, illustration and publishing technologies.

Career and study progression

The MA Advertising, Branding and Communication course is designed to give you the relevant knowledge and specialist training to enable you to enter...

Facilities

Location

Start date

City of London (London)
See map
St Mary's Rd, W5 5RF

Start date

On request

About this course

Entry requirements
We expect you to have:
An undergraduate degree earned at 2:2 or above.
International students need to meet our English language requirement at either IELTS at 6.5 or above, and a minimum of 5.5 for each of the 4 individual components (Reading, Writing, Speaking and Listening).

In some countries where teaching is in English, we may accept local qualifications. Please visit http://www.uwl.ac.uk/international/your-country to check for local equivalencies.

We offer pre-sessional English language courses if you do not meet these requirements. Find out more about our...

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Subjects

  • Teaching
  • Design
  • Innovation
  • Branding
  • Advertising
  • University
  • School
  • Project
  • Systems
  • Industry
  • Communication Training
  • Media

Course programme

Course detail
This course delivers in-depth, real time real-world real-value education. You will:
work industry hours, at industry pace and on industry projects and internships
learn to research, apply and present design innovation, brand narrative with mentored design partnerships/teams on industry set briefs
have the opportunity to collaborate across other post graduate courses delivered in the London School of Film Media and Design and the London School of Music
gain specialist skills and knowledge in your course
gain insight and professional practice from working alongside students
explore a range of evolutionary and revolutionary processes
build a professional understanding of today's competitive global environments related to design, advertising processes and the management of communication
develop your own project driven by your new knowledge.
Key study topics are divided into five categories:

1. Creative:
thinking creatively
idea and concept creation
visual language
information hierarchies and design
content creation and management.
2. Practice:
creating campaigns
account handling
project proposals
presentations and pitching
value chain, value proposition and the five performance objectives
internship
consultancy major project or dissertation
advertising
branding
innovation
communication agency business modelling
start-up culture
relational real-time communication
branding strategies - architecture, values, essence, extensions.
3. Theoretical background:
aesthetics and design
communication
epistemology
taxonomies
teleologies
innovation
differentiation.
4. Research methods and approaches:
qualitative
quantitative
data analytics
ethnography
cultural probes.
5. Management:
collaborative working
intellectual property and copyright
profit and loss – funding and applications strategy
project management.
Modules:
Research for the Creative Industries
Communication Management
Communication Application
Innovation
Professionalisation
Internship or Industry Mentored Brief
Master's Project or Dissertation.

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MA Advertising, Branding and Communication

£ 6,950 + VAT

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