MA Advertising

Postgraduate

In Bournemouth

£ 9,250 + VAT

Description

  • Type

    Postgraduate

  • Location

    Bournemouth

  • Duration

    1 Year

This dynamic course is for determined and driven people who are ambitious about their career within the advertising industry. Whether you have recently graduated with a good degree in an advertising-related subject or you are a communications professional looking to further your career, this challenging degree provides the knowledge and tools necessary to become an advertising specialist.
The course features an advertising ‘boot camp’ where you will get the chance to be embedded in a live agency environment (either in Bournemouth or elsewhere in the UK) or work as part of an agency team in-house on campus. This brings together all your learning and experience into an intensive work experience that prepares you for your future career in the industry.
MA Advertising has academic, professional and practical relevance and our Faculty of Media and Communication has an excellent reputation within the marketing and corporate communications industries in the UK. It benefits from strong industry connections and is endorsed by the Institute of Practitioners in Advertising (IPA), D&AD, EACM and the Institute of Direct and Digital Marketing (IDM).
Upon graduation, you will have a clear appreciation of the strategic dimensions of advertising and the management of creativity. You'll also possess the skills and knowledge to develop valuable insights using a range of advertising research and evaluation techniques. The course covers theory and approaches to equip you with the tools to think creatively, become aware of calculated risk and to challenge assumptions, academically and in practice.

Facilities

Location

Start date

Bournemouth (Dorset)
Fern Barrow, Talbot Campus, BH12 5BB

Start date

On request

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Subjects

  • Marketing
  • Marketing Communications
  • Appreciation
  • Advertising
  • Planning
  • Communications
  • Industry
  • Communication Training
  • Media

Course programme

Course details On this course you will usually be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners, demonstrators, technicians and research students. You will also benefit from regular guest lectures from industry. Year 1 Core units Advertising Strategy & Planning: Gain an appreciation of the strategic dimensions of advertising. This unit is built on a platform of theories and addresses the need for global practitioners to meet intercultural communication principles and practices in contemporary communication platforms. All elements are integrated for developing communications planning and for compiling the creative brief, considered to be the most important document in the advertising industry. You'll develop skills in planning, executing and evaluating communication strategies. Research Imagination: Drawing on your research knowledge and experience from undergraduate level, this unit challenges your understanding of academic and applied research in the communications industries. You'll be exposed to cutting-edge research practices and introduced to the opportunities and challenges of conducting applied research using industry data collection and analysis techniques. Applied Creativity: Transform challenges into opportunities for entrepreneurs and organisations. You'll use an interdisciplinary approach to optimising opportunities and map the process from problem to solution. This is done individually and collaboratively. Consumer Culture Insights: Develop competency in applying consumer culture theory to generate consumer insights. You'll be exposed to a range of cultural frameworks to understand consumer worlds and draw competitive insights through exploring ‘home', international and transnational contexts. Digital Insights: Tactical skills for developing digital advertising and marketing communications strategies. You'll look at a set of specific skills, such as SEO and Google analytics, and understand digital communications and its place in contemporary advertising. By the end of the unit, you'll be able to draw up effective and measurable digital communications plans and evaluate and integrate new digital trends. Advertising Boot Camp: Delivered in London and Bournemouth with advertising agencies and relevant professional associations, this 3-week unit puts advertising in integrated marketing communications. You'll consider a brand’s life cycle for all its stakeholders and work in a group as a service marketing communications agency. Engaging with a live brief, you'll analyse a contemporary brand for either the business-to-business (B2B) or business-to-consumer (B2C) market and develop an integrated advertising campaign to a specific budget. This will typically include strategy, a minimum of 5 executional elements, a media plan, and a clearly defined return on investment (ROI). Professional Project OR Academic Paper: You'll complete an academic paper, professional project or portfolio based on your chosen subject area. This unit will end with a showcase where you'll present your work to peers, academic colleagues and industry contacts. The assessment will be the equivalent of 10,000 words. Option Units* Creative Direction: Conceptualise a creative strategy through visual, verbal and aural techniques to create memorable communications. You'll work through the practical application of ideas discussed to understand your strengths and limits. Through strategic intuition and applying research, you'll decide the suitability and originality of your ‘creative product’. You'll achieve balance in the attitude and activity of the creative director and between concept and strategy and the verbal and the visual. Advertising Management: Learn skills to manage relationships between agencies and client organisations, between functions in the agency and with other service providers and agencies. This unit also address the role of advertising in the wider marketing and business contexts. You'll explore the complexity in negotiating media investment, identifying dynamics between media buyers and sellers and theories that underpin the development of plans for media channels. You'll also use software programs to support strategic media decisions. *Please note that option units require minimum numbers in order to run and may only be available on a semester by semester basis. They may also change from year to year. Programme specification Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used. Download the programme specification for MA Advertising. Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry. If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please contact us for assistance.

MA Advertising

£ 9,250 + VAT