MA Golf Management (PT)

Course

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Price on request

Description

  • Type

    Course

Learning activities on this course include lectures, seminars, workshops and practical sessions. Students will be expected to undertake extensive independent study and research to support taught sessions. Students will also have access to Myerscough's virtual learning environment.

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Subjects

  • IT
  • IT Management
  • Management
  • Golf

Course programme

MA Golf Management
  • Key Information
  • Course Content
  • Additional Information
  • How to Apply
Click to Apply: MA Golf Management

Award Type:

Masters Degree

Level:

Postgraduate

Study Modes available:

Part time, Blended Learning

Delivery Method:

On-campus delivery through a programme of study days supported by online learning materials

Course length:

3 years part-time

UCAS Code:

N/A

Venue:

Myerscough College, Preston

Start Month:

September

Entry Requirements:

Applications are sought from individuals possessing a minimum of Lower Second Class (2.2) Honours Degree (or equivalent) in a related subject.

Candidates not possessing an Honours Degree at the above grade but with relevant professional qualifications and experience will be welcomed. All non-standard applicants will be interviewed to assess suitability for the course. Career experience plus evidence of study skills may also be considered. Consideration will be given to non-traditional qualifications and relevant work experience. Applicants are encouraged to produce evidence of their potential to benefit from the course. Applicants who believe they may be eligible for Accreditation of Prior Experience/Learning (APE/L) for certain modules will be considered on an individual basis.

Applicants whose first language is not English will be required to have an English qualification to IELTS 6 or equivalent.

Myerscough’s MA in Golf Management, awarded by the University of Central Lancashire, is designed to enable students to make a significant contribution to the dynamic and complex global golf industry. The course provides a management-focused golf programme which develops awareness and ability in corporate management, equipping students with the skills and confidence necessary to manage others in the golf industry. More specifically, the course will develop students’ knowledge of international golf business through modules including: The Global Golf Industry, Strategic Management in Golf, Golf Consultancy Project, Golf Business and Innovation, and Contemporary Developments in Golf. Offering blended delivery via online sessions complimented with campus delivery at various junctures, the course is intellectually and academically stimulating whilst still being focused on the vocational needs of the golf industry. The staff teaching on the MA are friendly and supportive, who combined have extensive experience working both academically and vocationally within the golf industry. The course produces well qualified postgraduates with the necessary skills to move up the job hierarchy in variety of international golf related careers. The course is suitable both for existing industry professionals and those with an appropriate undergraduate qualification who aspire to a career in golf management.

Year 1

The Global Golf Industry

This module aims to critically analyse the global context of golf by examining a number of issues, including: the spread of golf in the Middle and Far East; the globalisation of the world golf tours; and the lives of professional golfers. In doing so, this module will enable students to critically examine the social, economic and environmental consequences of golf’s global rise and also includes a specific focus on the growing internationalisation of golf business practices.

Strategic Management in Golf

This module focuses on the key concepts of strategic planning, marketing and management within golf. Modern perspectives of environmental analysis, human resource management, elements of strategic decision making and leadership will be analysed and discussed in relation to how they apply with golfing organisations.

Golf Consultancy Project

This module aims to provide students with the skills to undertake a process of environmental scanning and consultancy in a golf industry workplace. In doing so, students will carefully monitor an organisation’s internal and external environments, detect early signs of opportunities and threats, and build a plan to influence current and future developments. This module will give students a critical awareness of the wider issues affecting golf business in relation to a specific industry sector. Students will be encouraged to record and reflect on their own personal development during the module and thus promote the transferable skills required to succeed in the ever changing golf industry.

Year 2

Brand Awareness and Marketing Strategies

This module will develop contemporary marketing knowledge, skills and experiences in a range of golfing contexts and environments. This module will develop the students’ ability to identify, problem solve and deploy a range of golf marketing theories and practices in this rapidly developing area. Students will engage with a diverse range of marketing theory as related to the contemporary golf context. This will be complemented by developing a pragmatic understanding of the practical application of golf marketing strategies and tactics in the 21st century.

Contemporary Developments in Golf

This module will provide students with the analytical skills to enable them to explore a number of contemporary issues that are relevant in the modern golf industry. Analysis will focus on issues such as: participation in golf in regards to race, gender, class and disability; drugs in golf; golf and the Olympics; golf and the mass media; the relationship between golf and health; the relationship between golf and social inclusion; and player management in golf.

Research Methodology and Design

This module provides students with the essential personal, organisational, management, theoretical and statistical skills needed to work at Postgraduate Level. It will explore research philosophies, research process and design and the process of questionnaire development and design. The module will develop skills in advanced data organisation, presentation, dissemination and problem solving.

Year 3

Masters Dissertation

The dissertation is a triple module and allows students to design and conduct a substantial piece of independent, supervised research related to the field of study. The dissertation is an independent piece of academic work which allows the student to identify and work in an area of interest to them and manage the research process to agreed deadlines.

Assessment:

Modules are assessed using a variety of methods, including written reports, essays, literature reviews, dissertation, research proposal, presentations and group work.

Links with Professional Body:

The College works with governing bodies and organisations including: England Golf, R&A, Golf Foundation, Professional Golfers’ Association, European Tour, Ladies European Tour

Course Documents:

Student Handbook (2015 Entry)

Programme Specification and Handbook (2016 Entry)

Myerscough College Policies and Procedures

Extra Costs:


Additional costs for items that are essential for the course include:


Golf Kit - £60


Access to broadband internet and a computer


Additional costs for opportunities and items that are optional for the course include:


Field trips and visits to tour events (including possible overseas trips) - £1,320


Golf Course Membership - £49


Locker Hire - £10


Tour Membership - £100


Learning Environment:


Students will participate in a series of study days that will include lecture seminars and discussion groups. Students will receive support from a personal tutor but will also be expected to demonstrate autonomy for their own learning. Myerscough's virtual learning environment (accessed via the internet), will provide additional learning resources, guidance and collaborative links to all students irrespective of their location. Students will be expected to undertake extensive independent study and research.


Work Experience:


The Golf Consultancy Project module uses a relevant working environment to provide the opportunity for students to develop real practical and technical skills and help prepare them for employment in their chosen subject area. Through this module students can work on a “real world” golf business management project for an external client, and thus apply the theoretical and practical knowledge that they have developed within the programme in a relevant, practical context. Students can either use their own selected workplace or take advantage of the many industry links the International Institute for Golf Education has fostered e.g. IMG, Troon Golf, De Veres, Marriott.


What international opportunities are available?


There may be a number of international opportunities available, including: work and/or research experience on the PGA European Tour at tournaments such as the Dunhill Links Championship (St. Andrews), BMW PGA Championships (Wentworth), Turkish Airlines Open (Turkey), Ladies British Open, Senior British Open and the Ryder Cup. Such opportunities enable students to gain experience in a real working environment as well as increasing employment prospects.


Progression:


PhD


What careers can you follow:


The MA in Golf Management helps equip students to operate at managerial level in various positions in the golf industry. There are a number of careers which successful golf students have entered, including: Director of Golf / Golf Operations Manager; Golf Event Management; Golf Retail; Golf Equipment Technician; Golf Rules Official; and Golf Manufacturer Representatives.





You can now APPLY ONLINE using the links on the right

How To Apply

To apply for this course please select the coloured tab, relating to the centre you wish to study at, on the right hand side of this screen. You can save your progress if you prefer to do it in stages but you must complete all sections of the form.

Myerscough College - general contact details Address: Myerscough College, St Michael's Road, Bilsborrow, Preston
Lancashire PR3 0RY
Telephone:01995 642222 Email: enquiries@myerscough.ac.uk Individual Learning Requirements Prospective students who have a learning difficulty or disability that may affect their studies should inform the College as soon as possible so that reasonable adjustments can be initiated, as appropriate. Where necessary students will be asked for evidence to help identify appropriate adjustments. If students wish to apply for a Disabled Student Allowance they need to seek advice from Student Finance England (or equivalent) which funds this provision for Higher Education Students. Please note that DSA funding is not available on all courses.

Please note that the information provided in this fact sheet was accurate at the date of publication. However, courses are continually being modified and information is therefore subject to change.

MA Golf Management (PT)

Price on request