MA International Tourism and Aviation Management

Master

In Hong Kong (Hong Kong)

£ 6,950 + VAT

Description

  • Type

    Master

  • Location

    Hong kong (Hong Kong)

  • Duration

    1 Year

Course summary
Overview

The Master's course in International Tourism and Aviation Management seeks to bring together the theories, concepts and practices to develop critical understandings of a managerial career within either the tourism or aviation industry.

The MA offers an opportunity to enhance research skills to advance employability in the tourism or aviation industry. It is offered as a one-year full-time and two-year part-time course.

Why choose this course?

During the course, you will adopt an interdisciplinary approach to the study of tourism and aviation management by drawing upon international case study material to understand the global operations of both the tourism and aviation sectors.

The MA is taught by an experienced team of academics, all with a background in either tourism and/or aviation management. Many of these staff are extensively published and are asked to speak at events and conferences throughout the world.

There are several practice-based features of the course which may include guest speakers from industry, use of industry relevant briefs as well as field work and field trips.

The unique selling point of UWL's postgraduate programmes remains our simple curriculum structure, the eclectic mix of disciplines that contribute to the course and the range of specialist modules in tourism and aviation which reflect the knowledge and expertise of staff and give the course its special 'flavour' and focus.

The underlying philosophy of the study of tourism and aviation is that it should equip students with a number of academic and industry-specific skills appropriate to finding suitable employment within a service-based economy.
Take a look at the video below to find out more about studying tourism at UWL.



Tutor information

This course is run by the London Geller College of Hospitality and Tourism to provide you with both the high-quality teaching and the personal attention you need to make the most of your...

Facilities

Location

Start date

Hong Kong (Hong Kong)
See map

Start date

On request

About this course

Entry requirements
You would normally be expected to have a good honours degree (2.2. or above) in any subject from a UK university, or equivalent.
All applications are considered on their individual merits. The course welcomes applications from mature and non-standard entry students. Here interview procedures are expected to apply.
In all instances two references are required.International students need to meet our English language requirement at either IELTS at 6.5 or above, and a minimum of 5.5 for each of the 4 individual components (Reading, Writing, Speaking and...

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Subjects

  • Strategic Management
  • Staff
  • International
  • Tourism
  • Industry
  • Aviation
  • Full Time
  • Team Training
  • Responsible Tourism
  • Tourism Industry
  • Aviation Training

Course programme

Course detail
Course Overview
You are expected to study eight modules. These are delivered over two semesters (full-time). A fifteen thousand word dissertation completes the taught element of the course. This is normally undertaken over the summer and is supported by a dedicated team of research supervisors.

Modules
Tourism and Aviation Principles and Practice
Understanding the Consumer
Responsible Tourism and Aviation
Destination Management
Strategic Management for the Tourism and Aviation Industry
Aviation Operations
Research Methods
Dissertation
Module summaries
Tourism and Aviation Principles and Practice
This module is designed to give a thorough understanding and knowledge of the principles and practice of tourism and aviation management. The module will focus on the market for tourism and aviation products; examine the demand for these products; reflect on the development of the two sectors and examine the structure and organisation of the aviation sector within the context of a wider tourism industry.

The module will broach the impact of the two industries from an economic and socio-environmental perspective and will consider how the two sectors of the service economy are changing in response to political change. Innovation and the way the tourism and aviation industry communicates with its customers, plans for and initiates change are discussed with specific reference to information technologies social media and e-business.

Understanding the Consumer
The 'driving force' in the travel and tourism industry is the customer. Without them there would be no need for airline products and services and no demand for tourist travel. It therefore follows that understanding the consumer is central to the study of tourism and aviation management. This module seeks to understand the psychology of the consumer and how this influences purchasing behaviour. It provides the conceptual and theoretical basis for the study of the principle of customer service and services marketing - the central themes of the module.

Responsible Tourism and Aviation
Responsible Tourism aims to address the economic, social and environmental issues raised by tourism and tourist travel. This form of tourism differs from traditional approaches to sustainable tourism by asking individuals, organisations and businesses to take responsibility for their actions and the impacts of their actions to make tourism more sustainable.

This module aims to bring together the disparate strands of thinking, action and applied research to provide a critical account of the origin of this movement, its development and impacts. In doing so it contributes to a better understanding of this growing movement in tourism and the sustainable tourism development debate.

Destination Management
Destinations are amalgams of tourism products, facilities and services which compose the total tourism experience under one brand name. Traditionally the planning management and co-ordination function of destinations have been undertaken by either the public sector (at national regional or local level) or by partnerships between stakeholders of the local tourism industry.

This module will consider the role of DMOs (destination management organisations) in providing information and undertaking marketing activities pertaining to tourist destinations. It will consider the advisory services they provide for consumers and the travel trade (including airlines and airport operators) as well as their role in design and distribution of publicity materials for both leisure and business tourists.

Strategic Management for the Tourism and Aviation Industry
This module seeks to represent a contextualization of the principles of strategic management. The central premise of this module is that strategic management is a process. It is never a once and for all event - it goes on and on. The purpose of strategy is to make an organization fit its environment. By achieving this, the probabilities that it will survive and prosper are enhanced.

To do this requires any business or organisation to take an introspective look at itself and adapt to a changing business environment. This necessitates undertaking a number of choices that will determine the strategic direction of that company. Successful companies are ones that evaluate these choices and question whether their operational strategies are 'fit for purpose'. The use of successful companies within the tourism and aviation industry is referred to in order to illustrate how the concept and principles of strategic management are embedded in all aspects of business decision-making.

Aviation Operations
Working within the aviation industry requires a sound understanding of the way in which the industry operates. This extends to both 'landside' and 'airside' operations. This module examines a number of key operational practices as they apply both to airports and commercial airlines. These include subjects as diverse as the commercialisation of airport space, mixed operating modes, network structures, fleet planning yield management and airline configuration.

Increasingly the role of ICTs (information communication technologies) have become a critical instrument for the development and management of destinations and the facilitation of the tourist experience before during and after the visit as well as in the production and delivery of tourism. The analysis of ICTs and their use in the promotion of tourism policy, co-ordinating operational functions, increasing the expenditure of tourists and boosting the multiplier effects in the local economy are all examined as part of this module.

Research Methods
This module is designed to provide a course of study in preparation for the production of a research thesis - the dissertation. It aims to cover a range of topics including theories and approaches to management research, problem formulation, investigative methods of data collection and data analysis. You will also be aware of the academic conventions necessary to write and structure a Master’s dissertation.

Dissertation
The dissertation is a major piece of independent research and a dissertation supervisor will be allocated to direct your studies. All students will be required to select a topic relevant to their field of study and conduct a piece of significant research that meets the academic conventions required for a Master’s degree. The module aims to provide an opportunity for in depth and rigorous enquiry and will allow for the enhancement and application of research skills related to a particular field of enquiry. The dissertation will seek to consolidate powers of critical analysis, creativity and evaluation.

MA International Tourism and Aviation Management

£ 6,950 + VAT