MA Luxury Design Innovation and Brand Management
Master
In Hong Kong (Hong Kong)
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POLIMI Graduate School of Management
Master Onlinehigher than £ 9000 -
Engineering Institute of Technology
Course OnlinePrice on request -
International Career Institute
Master Online£ 2,184 VAT exempt -
POLIMI Graduate School of Management
Master Onlinehigher than £ 9000 -
Academy of Learning
NVQ Inhouse£ 2,195 + VAT -
Weymouth College
NVQ OnlinePrice on request -
London Management Academy
Vocational qualification Distance LearningPrice on request
See all
Description
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Type
Master
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Location
Hong kong (Hong Kong)
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Duration
1 Year
Course summary
Overview
Design Innovation and Brand Management are the commercial powerhouses of all global organisations, and this course is designed to help you understand and apply these principals to the fast-growing business and luxury markets worldwide.
The course will help you become an innovator, and is perfect for design savvy and communication conscious entrepreneurs.
Why choose this course?
During your studies, you will have the opportunity to apply contemporary management and design thinking in a professional context, helping you to compete in the growing global markets using your creativity, strategy and management theory.
The key to successful brand development is an understanding of business strategy in relation to design as well as a diverse and inquisitive mind that seeks to understand the relationships involved in incremental or radical innovation.
Branding connects to the consumer through a range of tools – identity, experience, advertising and manipulation, while design innovation is more about new thinking processes and finding new associations/relationships between functionality and aesthetics while incorporating new technologies.
During the course you will learn about these fascinating contemporary areas and gain relevant professional skills, preparing you for success in your career.
Tutor Information
This course is run by the London School of Film, Media and Design. Our team shares a passion for design and brand management and will provide you with both the high-quality teaching and the personal attention you need to make the most of your University education.
The London School of Film, Media and Design teaching staff includes:
Lecturer in Advertising Kristin Brewe who has led her own consultancy, advising companies across a variety of sectors on marketing and advertising initiatives.
Senior Lecturer in Branding and Innovation Dr Catarina Lelis who has experience in design, creativity,branding, illustration and publishing...
Facilities
Location
Start date
Start date
About this course
Entry requirements
We expect you to have:
An undergraduate degree earned at 2:2 or above.
International students need to meet our English language requirement at either IELTS at 6.5 or above, and a minimum of 5.5 for each of the 4 individual components (Reading, Writing, Speaking and Listening).
In some countries where teaching is in English, we may accept local qualifications. Please visit http://www.uwl.ac.uk/international/your-country to check for local equivalencies.
We offer pre-sessional English language courses if you do not meet these requirements. Find out more about our...
Reviews
Subjects
- Teaching
- Design
- Innovation
- Brand Management
- Branding
- Global
- Advertising
- School
- Project
- Industry
- Communication Training
- Media
- Aesthetics
Course programme
Students study luxury design, design innovation and its relationship to the experience of creative management through brand strategies. This is then applied creatively to a range of live industry projects. Through carefully designed modules you will explore a range of evolutionary and revolutionary processes that build a professional understanding of current global environments.
As well as this critical industry knowledge, you will also:
Have the unique opportunity to collaborate across other post graduate courses delivered in the London School of Film Media and Design and the London School of Music
gain specialist skills and knowledge in your course
gain insight and professional practice from working alongside students from the other courses, replicating collaborative industry practices
explore a range of evolutionary and revolutionary processes to build a professional understanding of today's competitive global environments related to design, innovation processes and the management of brands
develop your own project driven by your new knowledge: the culmination of your Masters experience
apply management and design thinking to support organisations to compete in the growing global markets combining creativity, strategy and management and visual language as communication powerful tools
learn to research, apply and present/pitch design innovation and branding campaigns with mentored design partnerships or teams on industry set briefs.
Key study topics are divided into five categories:
1. Creative:
thinking creatively
idea and concept creation
visual language
information hierarchies and design
content creation and management.
2. Practice:
creating campaigns
account handling
project proposals
presentations and pitching
value chain, value proposition and the five performance objectives
internship
consultancy major project or dissertation
advertising
branding
innovation
communication agency business modelling
start-up culture
relational real-time communication
branding strategies - architecture, values, essence, extensions.
3. Theoretical background:
aesthetics and design
communication
epistemology
taxonomies
teleologies
innovation
differentiation.
4. Research methods and approaches:
qualitative
quantitative
data analytics
ethnography
cultural probes.
5. Management:
collaborative working
intellectual property and copyright
profit and loss – funding and applications strategy
project management.
Modules:
Research for the Creative Industries
Communication Management
Communication Application
Innovation
Professionalisation
Internship or Industry Mentored Brief
Master's Project or Dissertation.
MA Luxury Design Innovation and Brand Management
-
POLIMI Graduate School of Management
Master Onlinehigher than £ 9000 -
Engineering Institute of Technology
Course OnlinePrice on request -
International Career Institute
Master Online£ 2,184 VAT exempt -
POLIMI Graduate School of Management
Master Onlinehigher than £ 9000 -
Academy of Learning
NVQ Inhouse£ 2,195 + VAT -
Weymouth College
NVQ OnlinePrice on request -
London Management Academy
Vocational qualification Distance LearningPrice on request
See all