MA Public Relations
Master
In London
Description
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Type
Master
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Location
London
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Duration
15 Months
A communication plan that adds value: it's what every organisation wants. Develop the advanced skills and theory you'll need for a successful career in public relations and communications on this industry-approved course. Graduate with the knowledge and skills to strategically manage reputations and communicate effectively with the people on the inside and the outside of an organisation.
You will develop the abilities, knowledge and practical skills to strategically manage the reputation of brands and organisations, add value to their commercial success and support their goals.
You will learn how to communicate effectively with stakeholders and the public, as well as building relationships with all forms of commercial and institutional organisations.
Facilities
Location
Start date
Start date
Reviews
Subjects
- Public Relations
- Media Relations
- PR training
- Global
- Public
- Project
- Planning
- Communications
- Communication Training
- Media
- PR
Course programme
Recognised by the Chartered Institute of Public Relations (CIPR), this course will appeal to those who may already be working in the profession and want to progress, those who are seeking a career move, or those wishing to start their career by establishing a strong knowledge base.
What you can expect
You can expect to develop the intellectual abilities, skills and knowledge needed to strategically manage the reputation of brands and organisations, add value to their commercial success and support their goals. The course will give you a framework for the PR planning process, addressing the critical role of research and evaluation.
You will examine the disciplines of stakeholder communications, events management, investor relations, public affairs and employee communications and how they link to corporate strategy, and be involved in planning and implementing national and international campaigns.
As part of this, you'll explore the most effective use of PR tools such as media relations, change management and issues and crisis management. The specific skills of storytelling and writing for media across traditional and digital media channels are also practised and looked at in depth, along with the role of persuasion and influence.
An understanding of the impact of global, financial, political and opinion-forming publics will be gained as you hone your ability to communicate with them. You will also gain a better appreciation of the ethical, technological and global issues.
You will explore the wider cultural and societal landscape in which PR operates touching on areas such as celebrity, power and discourse and the impact of globalisation. This will help develop your research and analytical skills in preparation for the final dissertation.
STRUCTURE:
Each course is divided into units, which are credit-rated. The minimum unit size is 20 credits. The MA course structure involves six units, totalling 180 credits.
Autumn, Term One
Unit summary:
- Contemporary PR Theory and Practice (20 credits)
- Organisational Strategy and Reputation Management (20 credits)
- Media and Cultural Landscapes (20 credits)
Spring, Term Two
Unit summary:
- Media Relations and PR Specialisms (20 credits)
- Digital Communications and Social Media (20 credit)
- Collaborative Unit (20 credits)
Summer, Term Three
Unit summary:
- Media Relations and PR Specialisms (continued)
- Digital Communications and Social Media (continued)
- Final Major Project (60 credits)
Autumn, Term Four
Unit summary:
- Final Major Project by Dissertation (continued)
If you are unable to continue or decide to exit the course, there are two possible exit awards. A Postgraduate Certificate will be awarded on successful completion of the first 60 credits and a Postgraduate Diploma will be awarded on successful completion of the first 120 credits.
COURSE STRUCTURE
The information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course.
Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year.
In addition, the provision of course options which depend upon the availability of specialist teaching, or on a placement at another institution, cannot be guaranteed. Please check this element of the course with the course team before making a decision to apply.
MA Public Relations