MA Virtual Communities and
Participative Web*
Web as a channel of communication is becoming an increasingly important business tool requiring many organisations to change the way they communicate with their customers. Students will examine the development of this new communication channel and will learn how to support online communities. Drawing together technical skills, creative content and commercial awareness, students will discover how to customise or create web applications and how to bring them alive.
The programme
With the emergence of Web 2.0 applications more and more companies are seeking innovative ways to use this platform to communicate more effectively with their customers. Whether customers, special interest groups or e-learning scenarios, on-line communities are driving businesses forward and helping to shape their future.
This programme allows students to tap into the enormous potential of Web 2.0 and network technologies to create dynamic new communication platforms.
With the emphasis on creative communication rather than technological expertise, students will learn how to exploit digital technology to meet the needs of a growing and demanding market.
This unique programme equips students with the skills, insight and entrepreneurial awareness necessary to translate inspirational ideas into commercial reality.
Finding ways to elaborate on the role and vision of virtual communities, this programme allows students to bring flair, initiative and individuality to content creation and communication.
The outcome
As a specialist college, this MA course provides students with the ideal springboard to capitalise on and exploit a growing skills gap in the market by designing new platforms for communication.
* Subject to Validation