Making Data Analysis Work For Business
Course
In
Description
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Type
Workshop
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Duration
2 Days
To improve the productivity and impact analysts have on their customers - whether internal or external to the organisation they are employed by. Suitable for: The workshop primarily benefits those responsible for undertaking technical data manipulation, reporting or analysis in order to provide decision makers (their customers) with information. Former delegates include: -marketing analysts. -statistical modellers. -risk analysts. management information analysts. financial analysts.
Important information
Documents
- Workshop Content
About this course
None
Reviews
Teachers and trainers (1)
Steve Hulmes
Analyst and Database Marketing Consultant
Course programme
Making Analysis Work for Business' is a unique workshop specifically developed to improve the productivity and commercial impact analysts have on their customers - whether internal to their own business or external.
Combining theory with practical exercises and role play the workhop is hihghly interactive to optimise the learning experience.
Steve developed the workshop having experienced considerable frustration at not finding appropriate soft skills courses for his own analysts.
WORKSHOP CONTENT
SCENE SETTING
This section covers the background to the course and sets out the fundamental principals that underpin the theories presented during the two days. Topics covered:-
• The role of Analysis within Business.
• The Customer.
• Types of Analytical Service (the importance of ‘Pro-active Analysis').
• Measuring Analytical Service.
• The importance of non-technical skills.
COMMUNICATION
This section highlights the importance of frequent and good quality communication with the customer. Topics include:-
• Customer Contact points (The importance of maximising customer perception).
• Identifying Customer Needs (Understanding that identifying what is behind the stated ‘wants' is the key to adding value).
• Talking Business (Adapting messages for customers and developing commercial awareness).
• Being Responsive.
• Attitude! (Examining the different behaviours typically found within Analytical teams and their impact on customers).
• Positive Communication (Avoiding firefighting and re-work).
PLANNING
Delegates will learn how to manage customer expectations through planning - and through exercises gain an understanding of their own natural approach to planning. The two main sections are:-
• Managing Customer Expectations (the key to avoiding over-promising and under-delivering).
• Negotiating
• Transparent Planning (a technique for effectively managing multiple projects and multiple customers).
PRESENTING DATA
This section helps to develop the analysts written presentation skills (not verbal delivery skills). They will develop an understanding of how to present their data in a concise and relevant way to their customer and how to customise style and content (especially for non-technical audiences). This section has a very practical bias with a number of exercises to complete.
Main areas covered:-
• Standards (Establishing formats and presentation standards).
• Visualisation techniques (Bringing data alive - avoiding data tables).
• Interpretation (The importance of summarising and concluding - the real added value).
• Story Telling (Developing a logical flow to a presentation).
Additional information
Making Data Analysis Work For Business