Making Money From Charity Christmas Cards - Masterclasses with Dame Hilary Blume

The Charities Advisory Trust will be running two exclusive half-day Masterclasses on:

Making Money From Charity Christmas Cards

Dame Hilary Blume set up Card Aid 30 years ago to generate more income for charities from selling Christmas cards. This includes a design-and-print service for charities and corporate clients, and also the hugely successful chain of Card Aid shops that operate in the 3 months prior to Christmas.

Hilary Blume will share her experience at these two masterclasses. They are designed to give practical help to those responsible for their Christmas card operations so that they can raise even more money for their charities.

Part 1 - Tuesday 2nd March 2010

MARKETING

• What’s your market, and ways in which you can expand it
• What your supporters want
• How people choose their cards
• Marketing and publicity: planning your campaign
• Choosing designs: trends in design
• Planning a range
• Including add-on products
• E-cards, and how to make money from them
• Learning from this year’s experience… doing even better next year!

Part 2 - Tuesday 9th March 2010
MONEY MATTERS

• Understanding the finances: what are your real costs
• How to make a profit
• Manage your cash flow
• Should you be chasing turnover or trying to maximise profit?
• Licensing deals – how they work and how much to ask for
• What to do with your old stock
• How to get more money from Card Aid