Management and Marketing - MSc
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BCU is a good university. The tutors are such hard working and take the best out of you. You shouldn't go to the review on the website, which sometimes are bad, the teachers really want you to achieve the best for you.
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Master
In Billingham
Description
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Type
Master
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Location
Billingham
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Class hours
3h
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Duration
1 Year
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Start date
September
Accredited by both the Chartered Management Institute (CMI) and the Chartered Institute of Marketing (CIM), our MSc Management and Marketing course teaches you the fundamental skills and attributes you need to become a successful manager and marketer. You will learn how to negotiate the challenges and issues that international businesses face, as well as having the option to learn how to become adept at marketing.
You will experience working in internationally diverse, team-based projects, collaborating to deliver professional reports and presentations as part of module assessments. These assessments will reflect the professional practice of international management. Throughout the course, the programme team will give you the support you need to realise your potential and we look forward to working with you to develop your knowledge, understanding and skills for the career of your choice.
In the second stage of your course, you will begin to develop your chosen specialist expertise. You will establish the importance and impact of efficient marketing, developing the skills and insights of a successful marketing manager. Customers are at the heart of every business, and marketing places you at the centre of corporate strategy and its application. You’ll become knowledgeable in knowing how to make a company stand out from the competition, developing innovative brand and communications plans, while also developing skills in digital marketing in the final stage of the course.
The final core Major Project module is tailored to your career aspirations. The module provides three project options - a work-based study route enabling you to relate the project to a current employer, or a ‘consultancy project’ option where you find a client who has a marketing problem that you feel you can solve; or a traditional dissertation involving both the theory and practice of marketing.
Facilities
Location
Start date
Start date
About this course
You will learn about the fundamental principles of business within a global context, principles that cover finance, operations, marketing and people management. This will enable you to develop key skills in leadership, managerial decision making and problem solving.
OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.
An honours degree of a British University or equivalent institution (minimum 2:2)
An equivalent graduate level qualification from an overseas university or equivalent institution (minimum 2:2)
Reviews
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BCU is a good university. The tutors are such hard working and take the best out of you. You shouldn't go to the review on the website, which sometimes are bad, the teachers really want you to achieve the best for you.
← | →
Course rating
Recommended
Centre rating
Student Reviewer
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 14 years
Subjects
- Marketing
- Digital Marketing
- International
- Project
- Communications
- Team Training
- International strategic management
- Leadership development
- Strategic Brand
- Communications Management
Course programme
Stage One
Managerial Finance
20 credits
The Integrated Business
20 credits
Leadership Development
20 credits
Stage Two
Optional Modules
20 credits
International Strategic Management
20 credits
Strategic Brand and Communications Management
20 credits
Stage Three
Digital Marketing Strategy
20 credits
Major Project
20 credits
Management and Marketing - MSc