Managing Creativity & Innovation

Short course

In Bournemouth

£ 850 + VAT

Description

  • Type

    Short course

  • Location

    Bournemouth

  • Duration

    2 Days

  • Start date

    Different dates available

This Build your own MA (BYOMA) short course will allow you to appraise analytical and theoretical perspectives on the complexity of the management of creativity and innovation, and creative leadership, as it relates to work organisations in general and media organisations in particular; and to critically analyse various strategies and approaches to building effective managerial and leadership techniques to foster innovation and creativity.
In the media, your business probably relies on creative people. Encouraging creativity and innovation should be at the heart of what you do. You will carry out a piece of work to inform your own reflections and choices about your past, present and future involvement in the management of creativity and support of innovation in an organisational context.

Facilities

Location

Start date

Bournemouth (Dorset)
Fern Barrow, Talbot Campus, BH12 5BB

Start date

Different dates availableEnrolment now open

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Reviews

Subjects

  • Communication Training
  • Relationship Marketing
  • Leadership
  • Innovation
  • Marketing
  • Marketing Communications
  • Communications
  • Media

Course programme

Course details Integral to our courses is the belief that people improve their professional practice by taking time out to reflect on and reassess what they currently do in the workplace and by sharing their real life experiences with the other like minded professionals. As a result each course is unique and geared to the experiences of the individuals that are participating, which may result in the course content altering slightly from course to course. This short course will examine topics such as: Integrated marketing communications: conceptual alternative frameworks Critical assessment of the benefits and tensions of IMC Responsible and ethical marketing communication, including privacy/intrusion issues The value and impact of customer databases for improved targeting, relevance and payback The changing promotional landscape and the implications for communications with customers and channels in the digital age Characteristics / application / management / metrics and contribution to marketing communications related to: direct, digital, social & database marketing • customer relationship marketing • sales promotion • public relations • sponsorship • personal selling Broadscale, personalised and interactive media options used by these disciplines to deliver communication to defined target audience The formulation and successful delivery of integrated marketing communications plans from objective setting to budget justification and campaign evaluation Working with agencies and other suppliers, including outsourced service providers such as contact centres Selecting/Briefing/Evaluating both specialist and integrated agencies Effective teamwork and presentation skills Preparing case study proposals to demonstrate the written capability of convincing management of strategic analysis / recommended solutions/investment. Programme Specification Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used. View the programme specification for Build Your Own MA (BYOMA) - Media Short Course Framework. Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry. If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please contact us for assistance.

Managing Creativity & Innovation

£ 850 + VAT