Managing Innovation And Creativity

Overview

Understand how innovation and creative thinking can contribute to success to solve problems (administrative, commercial, logistic, relationships...) in the workplace.

Who should attend

Managers and project or team leaders wishing to increase productivity by developing new thinking techniques to define and solve problems and implement effective solutions.

Course objectives

By the end of this practical course, you will be able to:

> Understand the key drivers and constraints of innovation

> Prepare people to be innovative by creating the right atmosphere

> Apply creativity to enhance your role and prospects

> Identify and develop problem-solving methodologies and find solutions

Course content

Define Creativity and Understand its Role

> Understanding the definition and objectives of "creative thinking"

> Why do it? Its value to the organisation and those involved

> Understanding various types of innovation:

- radical vs incremental

- disruptive vs sustaining

Learn Tips and Techniques to Become Creative

> How to move away from traditional thinking patterns:

- the problem-solving matrix

> Identifying the eight thinking strategies including differences between

linear, lateral and triangular thinking

> How to develop brainstorming skills to create an "ideas flow"

with realistic and practical application

> Learning and applying creative tools:

- brainstorming,
- mindmapping,
- bissociation,
- metaphorical thinking, etc...

Capitalise on Innovation

> Generating ideas internally

> Tapping into customers' ideas

> Managing the flow of ideas

> Following through to exploitation

> Connecting individual and organisational learning

Problem-Solving Methodologies and Finding Solutions

> Formulating a result-focused and stepping-change "business

programme" in line with identified objectives

> Building "know-how": differences between knowledge and information

> Evaluating alternatives and decisions: key communication and implementation techniques for success