Course Overview
This five day course is designed
to provide you with the essential skills required by any web manager. You
will cover the basics of web design theory, creating and preparing images
for the web, project managing a website design or redesign and using
Dreamweaver, the most popular web authoring tool.
This course has
been designed for those who need to plan, manage and deliver web projects
but do not have a technical or graphical background.
The course is
flexible so that you can choose from any or all of the five days dependant
on your level of experience. If you are unsure which days you should
attend, feel free to call us to discuss your requirements.
This
course is available only as individual tuition or a private company course
which allows you to tailor the content to your exact requirements and
select the course dates to suit you.
Course content
DAY
ONE
Design theory
· Examples of good and bad design
·
The importance of relevance and proportion
· The essential building
blocks of web design
· Accessibility issues
Practical
design issues
· Using white space
· Maintaining online and
offline consistency
· Text legibility
· Less is more
·
Developing a colour code
· Effective use of images
Solving
common design problems
· How fonts work on the web
· Browser
and plug-in compatibility
· Cross platform issues
· The three
clicks rule
DAY TWO
Working with images
· Understanding file
formats
· Understanding resolution theory
· Understanding
colour theory
· Web safe colours
· Understanding colour bit
depth
· Dos and don'ts of web graphics
· Optimising graphics
for the web
· Creating image maps
Editing images in
Photoshop
· Lightening and darkening images
· Creating GIF
animations
DAY THREE
Strategic issues
· Planning a strategy
·
Defining your audience
· Defining your targets
Site
evaluation
· Critiquing your site
· Comparisons with competitors
Search
Engine rankings
· Submitting to search engines
· Optimising
your site for selected search engines
Marketing relationships
·
Building relationships with your site visitors
· Reciprocal links
·
Retaining customer information
· Online communities
Monitoring
results
· Defining your feedback criteria
· Analysing web log
files
Project Management issues
· Estimating timescales and costs
·
Setting deadlines
· Managing budgets
· The different roles
within a web production team
· Allocating responsibility
·
Dealing with a changing brief
DAY FOUR
Working with Dreamweaver
·
Dreamweaver interface basics
· Defining a local site
· Adding
content
· Adding links
· Placing graphics on a page
·
Adding email links
Dreamweaver essentials
· Working with
templates
· Working with tables
· Creating forms
·
Working with style sheets
· Editing style sheets
· Using
behaviours
· Creating rollovers
DAY FIVE
Testing,
deployment and maintenance
· Testing and fixing links
·
Connecting to a remote site
· Synchronising files
· Site
maintenance issues
· Usability issues
Understanding dynamic
content
· Markup languages (HTML, XHTML and XML)
· Server
Scripting languages (PHP ASP.NET, ASP and Coldfusion)
· Database
connectivity
· Future trends
Questions and answers
