Market Assessment

Market Assessment is the foundation for developing a Marketing Strategy and Marketing Plan for your business. Knowing how to analyze your business markets for opportunity, and how to position your product and services is vital to the growth of a business.

This very practical course provides you with the knowledge and the tools to conduct a comprehensive assessment of your business market, and the capabilities of your business.



In conducting market assessment, you will gain an in depth understanding of the business environment you are currently and planning to operate in. You will also get insight into the competitive environment, and the potential of your business to succeed. In addition, you will be able to assess you own strengths and weaknesses, and know where the principle opportunities for growth are located.



A further area of research which you will apply in this course is into your customers, where you will learn techniques for analyzing your customer base, their buying preferences, and the contribution to your profitability.