Market Relations

Syllabus

SECTION ONE - MARKETING ORIENTATION

Unit 1: Marketing and the Marketing Concept

Unit 2: Marketing and the Business Environment

SECTION TWO - STAKEHOLDERS AND SOCIAL RESPONSIBILITIES

Unit 3: Stakeholders and Marketing Communications

Unit 4: Responsibility to Society

SECTION THREE - ANALYSING THE MARKET

Unit 5: Competitive Position

Unit 6: Types of Data

Unit 7: Survey Planning

Unit 8: Analytical Techniques

SECTION FOUR - THE COMPETITIVE PROCESS

Unit 9: Market Features

Unit 10: Strategies

Unit 11: Market Structures

Sample Course Materials

Please click on the logo below to view a few sample pages of the course materials we provide. Whilst this is only a few sample pages, we do hope that it will give you some idea of the quality of the materials we provide. If you have anymore queries in relation to the course materials, please feel free to contact one of our friendly course advisors who will be more than happy to deal with any queries that you may have.

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Study Hours

This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.

The approximate amount of time required to complete the course is: 132 hrs.