Market Research - A Cook's Tour

The Market Research Society (MRS)

Course

In London

£ 455 + VAT

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Description

  • Type

    Course

  • Location

    London

This course enables you to: understand the basic principles and practices of market research. Suitable for: This course will benefit a wide range of delegates including: researchers from client companies and suppliers at the start of their career research users staff in supporting functions e.g. administrators who require a basic understanding of market research individuals from small businesses or companies who might in the future commission or undertake their own research but do not know where to start.

Facilities

Location

Start date

London
See map
15 Northburgh Street, EC1V 0JR

Start date

On request

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Course programme


The basic principles, practices and processes

Objective
This course enables you to:
  • understand the basic principles and practices of market research.

Learning outcomes
The whole research process will be covered, from understanding research requirements through to recommending a way forward based on the findings.
By the end of the course, delegates should have an understanding of:
  • market research and its uses
  • different types of research, including desk research, advertising research, continuous research, customer satisfaction research, staff research and new product development (NPD)
  • the scope of market research, clearly differentiating between the role and character of qualitative and quantitative research methodologies
  • the role of market research in client organisations and advertising agencies
  • the role of market research in business decisions
  • the fundamental elements within research practice including:
    • translation of business objectives into research objectives
    • quantitative survey design and questionnaire design
    • qualitative methodology, including the roles of the moderator and the respondent
    • sampling and fieldwork issues
  • analysis and interpretation
  • using research findings to make a difference

Who will benefit?
This course will benefit a wide range of delegates including:
  • researchers from client companies and suppliers at the start of their career
  • research users
  • staff in supporting functions e.g. administrators who require a basic understanding of market research
  • individuals from small businesses or companies who might in the future commission or undertake their own research but do not know where to start.

See related categories

Market Research - A Cook's Tour

£ 455 + VAT

The best Market Analysis courses

See all

See all