Marketing and Management-BA
Bachelor's degree
In Durham
Description
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Type
Bachelor's degree
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Location
Durham
Marketing at Durham is varied and dynamic. Our programmes adopt an interdisciplinary approach, drawing on knowledge from fields such as psychology, sociology, anthropology, philosophy and economics. In addition to understanding functional aspects of the subject which include areas such as strategy, consumer behaviour, branding, market research and communications; you will have the opportunity to develop specialisms in areas that interest you. Flexibility – subject to successful completion of your first year – it may be possible to change your degree path to Business and Management. (Students who require a Tier 4 visa will need to check this is in accordance with the Tier 4 regulations which are in place at that time).
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About this course
Admissions Process Subject requirements, level and grade In addition to satisfying the University’s general entry requirements, please note: We require AAB from A-levels. We consider all A-level subjects, with the exception of General Studies – therefore General Studies would not be included in any offer. For all Business, Marketing, Accounting and Finance degrees a strong proficiency in Mathematics is required. If Mathematics is not taken as an A-level subject a grade A in Mathematics at GCSE is required. We consider each application...
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Subjects
- Marketing
- Management
- IT Management
- Economics
- Marketing Management
- Psychology
- Communications
Course programme
This year aims to develop a foundation of knowledge and skills in marketing and management. You not only study the principles of marketing, but have the opportunity to develop competencies in research, analysis and investigation, as well as achieving a foundational knowledge in the functions of business at both an environmental and organisational level.
Core modulesYou will study five core areas of study:
- Analysis and Research and Business Skills
- The Changing World of Business
- People Management and Organisations
- Marketing Principles
- Accounting and Finance in Business
You will study a further elective module, which in previous years have included, for example:
- Economics and Psychology of Decision Making
- Creating New Businesses
- The Global Economy
- A foreign language.
This year aims to develop students’ functional knowledge of marketing.
Core modulesA series of core modules cover the key functional areas of marketing:
- Strategic Brand Management
- Integrated Marketing Communications
- Consumer Psychology
- Marketing Research.
You will study a further two elective modules which are offered from a list which may include topics relating to operations management, information systems, international management, human resource management, entrepreneurship, consulting in the public sector, business law or a foreign language.
Year 3Central to this year is the Dissertation. This allows you to conduct an extended, independent Research Project on a Marketing topic of your own choosing, under the close supervision of an academic member of staff.
Core modules- Dissertation in Marketing (double module)
- Strategic Management.
You will study three further elective modules, which will allow you to develop your study of specific areas of marketing.
The range of optional modules in previous years have included:
- East Asian Business
- Global Marketing
- Social Marketing
- Retail and Services Marketing
- Contemporary Issues in Management
- Leadership
- Corporate Responsibility
- Corporate Entrepreneurship
- Islamic Economics and Finance
- A foreign language.
Marketing and Management-BA