Marketing BA (Hons)

• Financial Decision Making
• Employability, Professionalism and Academic Study Skills
• An Introduction to Entrepreneurship and Enterprise
• Introduction to Work and Organisations
• Marketing Essentials
• Marketing Decision Making
• The Digital and Social Media Context of Business

• Marketing Research
• Consumer Behaviour
• Brand Management
• Advertising and Promotion

Plus option modules from the following indicative list:

• Digital and Direct Marketing
• International Marketing
• Sports Marketing
• Business Law

• The Brand Portfolio or Marketing Dissertation
• Marketing Planning & Management

Plus option modules from the following indicative list:

• Customer Management
• EMarketing
• Global Marketing Strategies
• Interactive Marketing Campaign
• Marketing of Services
• Retail Marketing
• Reflective Business Practice
• Social Media Marketing
• Marketing Analytics

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) and usually an exam or test, which is typically weighted as follows in your first year:

• Exam: 21%
• Coursework: 79%

These assessment weightings are indicative only. The exact weighting may vary depending on option modules chosen by students and teaching methods deployed by the academic member of staff each year. Indicative assessment weighting and assessment type per module are shown as part of the module information. Again these are based on the current academic session.

This is a full-time course and in total you should be prepared to devote approximately 38 hours a week to your studies. In the first year, you will typically have up to 14 contact hours of teaching most weeks. Teaching is through a mix of lectures, tutorials, seminars and lab sessions and the breakdown of these activity types is shown in each module description.

Other: In addition each module provides a two hour surgery each week for individual consultation with the lecturer. You will also have timetabled meetings with your personal tutor and careers and/or subject meetings scheduled throughout the year.

Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to use our on-line resources, participate in flipped or virtual classroom discussions on our virtual learning environment (VLE) and engage in personal study and revision for approximately 25 hours per week.

Subsequent years follow a similar pattern, however, the contact time will vary depending on your subject mix and options chosen, and the teaching methods appropriate to the module. Further details are contained in each module description.