Marketing BA (Hons)

Year 1 In the first year of the course you take 7 core modules plus 2 options. Core modules: Management and Financial Accounting (double) Introduction to Economics (double) Introduction to Business and Management Introduction to Marketing Quantitative Methods (double) Financial Markets and Institutions Business Study Skills Year 2 You take the following core modules plus 2 options. Core modules: Principles of Marketing Principles of Organisation and Management Probability and Optimisation* Statistical Methods* Quantitative Methods for Business** Financial Accounting Management Control and Audit (double) Business Economics Business Information Systems Management Accounting Operations Strategy* Optional modules** Year 3 Core modules: Business Planning Human Resource Management Auditing Strategic Management Advanced Accounting Theory and Practice (double) Financial Statement Analysis Operations Management* Entrepreneurship, Capital and the Firm Optional Modules. If you choose to follow the year 3 Project module you will receive personal supervision from a member of staff. * Modules available on the BSc scheme only. ** Modules available on the BA scheme only.