Marketing BA (Hons)

• Learn from staff with extensive industry experience as you engage with real marketing projects
• Study the latest marketing developments ensuring you graduate with up-to-date knowledge
• Develop your career opportunities with an optional placement and links to industry practitioners
• Gain knowledge of marketing and communications areas including management, marketing in contemporary contexts, marketing data and international business
• Explore a range of potential career options including sales, brand management, business development, market research, communications and customer liaison
• Benefit from studying a degree accredited by the Chartered Institute of Marketing (CIM), with an optional placement (sandwich) year.

In each year of study, you will be involved in practical marketing projects from real companies and you will interact with professional practitioners, allowing you to engage with theory and practice and encourage you to make links between your studies and workplace practice. This provides you with an understanding of modern business marketing and will ensure that you are up-to-date with developments in communications, digital and social media, as well as business functions like finance, HRM and operations. Our professionally-accredited course will provide you with the opportunity to take the Introductory Certificate in Marketing qualification awarded by the renowned Chartered Institute of Marketing (CIM), with further exemption opportunities for the CIM Professional Certificate and CIM Professional Diploma. After graduation, this could provide a great way to start your marketing career and save you time and money towards your professional marketing qualification. Year 1

• Business Pod
• Introduction To Buyer Behaviour
• Marketing In Practice

Year 2

• Brand Management
• Interactive And Data-Based Marketing
• Marketing Communications In The Digital Age
• Practice Weeks: Career Planning
• Project Management
• Sales And Marketing Management
• Understanding Consumer Behaviour

Year 3

• Digital Communications Strategy
• Marketing In A Global Context
• Practice Weeks: The Future You
• Researching Contemporary Marketing
• Topical Marketing Practice
• Web Communities And Analytics